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AskPatty featured in CampfireNYC Case Study: ‘Pontiac’s Motorati in Second Life’

Published Nov 19th 2007, 5:00am by Jody DeVere in Pressroom Articles
Pontiac has engaged consumers in a series of innovative experiences, including Pontiac's Motorati Island, built around a "Power to the People" strategy.

We've been extremely sensitive to the Second Life culture. Our insight was there was little "second-generation" experiences in Second Life -- ongoing entertainment experience provided by brands.

We created car culture in Second Life with virtual Pontiac cars and car-related entertainment businesses, pursuing a "Fusion" strategy with Pontiac supporting Second Life's rapid development.

There are three elements to Motorati: 1) Six islands with free land given to 30 specially chosen auto entrepreneurs 2) sales of a virtual Solstice GXP sports car which consumers modify 3) multiple events to draw audience to Second life and Motorati Island.

Watch the video featuring Jody DeVere, and AskPatty's venue on Pontiac Motorati Island:

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