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Ask Patty Pressroom for Week of October 18, 2007

Published Jan 1st 2007, 12:00pm by Jody DeVere in Pressroom Articles

AskPatty featured at Virtual Women's Day article: "My Lucky 13 exceptional women bloggers "

Heidi Richards, Founder & CEO of The WECAI Network ( and Publisher & Editor in Chief of WE Magazine for Women ( included in her recent blog, saying "I would like to introduce you to my LUCKY 13 - adding to a long list of exceptional women bloggers." At the end, she encourages her visitors to "Be sure and stop by their blogs and check them out. And while you're at it, make a comment. Tell them Heidi sent you :)" Thanks Heidi!

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AskPatty featured at Marketing Tom article: "Some Reasons Why Businesses Should Blog "

The Headline "TypePad Customers In The News " just caught my attention as I was about to open my TypePad account to write another article. The folks over there have come up with a brief list of weblogs that have hit the headlines over the past week.

Here are some good reasons why businesses should blog:

The New York Times ran a story about how small businesses are starting their online presence with blogs rather than Websites. The article includes an interview with Jody DeVere, the president of, about her TypePad blog of the same name. In the article, DeVere says, "Our blog has been the driving force of our branding effort and become the way we find our readers and our customers."

It's always good to find new examples which reinforce why businesses should blog.

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AskPatty in Whisper article "Branding By Blog "

From the "at this very moment as a viewer you are participating in a demonstration of the power of this idea" file.

A story from the New York Times illustrates how blogging can be a more powerful brand builder than public relations or advertising:

Putting a small business online used to be a relatively simple matter: buy the domain names that matched your company's identity, set up a Web server and send out a press release and a few e-mail messages. No more...

"We launched our company in May 2006 with a blog, not a Web site," said Jody DeVere, the president of, an advice site that helps women find car showrooms and repair shops that are friendly to them. "Our blog has been the driving force of our branding effort and become the way we find our readers and our customers."

Read the complete blog at Named as Finalist in 4th Annual Stevie(R) Awards for Women in Business

AskPatty's Stevie Nomination at " Named Finalist for Award " has earned a spot as a finalist in the fourth annual Stevie Awards for Women in Business -- a ceremony honoring female executives and entrepreneurs -- in the category of Marketing Campaign of the Year. The event, held at Caesars Palace in Las Vegas, will announce its winners Nov. 12.

"We are thrilled to be a finalist for the 2007 Stevie Award for the Marketing Campaign of the Year," said president Jody DeVere.

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AskPatty's Stevie Award Nomination at Yahoo! News was named a Finalist in the Marketing Campaign of the Year category in The 4th annual Stevie Awards for Women in Business, presented by Infiniti.

The Stevie Awards for Women in Business honor women executives, entrepreneurs, and the companies they run -- worldwide. The Stevie Awards have been hailed as "the business world's own Oscars." (New York Post, April 27, 2005).

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AskPatty interviewed at Nexstat Blog

Tell me a little bit about your business and what you do?
The Ask, Inc. website, Blog and Second Life venue is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at our network of certified female friendly dealerships across the US. is a 2007 sponsor of the No. 112 Chevrolet driven by the highest ranked professional female race car driver Deborah Renshaw, who heads up the panel of automotive expert women.Ask Patty Certified Dealer Program:

Properly armed with the right tools and training Ask Patty Female Friendly certified dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

What are a few things you like best about NextSTAT?
Very easy to use interface. The ability to view visitor data and behavior in so many different ways. The granularity of data helps me make good decisions on what content on, the blog and is really being utilized by visitors and why. You can slice and dice so many data points and I need this ability to track my business.

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Tuesday, October 16, 2007
AskPatty at WomenCorp: "A Car Named Sally - and Breast Cancer Awareness"

One of our WomenCorp lifestyle authors, Jody DeVere, is a great example to us in how to balance family and career obligations, as well as service to others. Her most recent article in the WomenCorp magazine, in recognition of October as Breast Cancer Awareness Month, profiles the limited edition 2008 Pink Warrior Mustang. A portion of the sale proceeds of these cars goes to the Susan G. Komen Breast Cancer Foundation. Since we women are generally the ones to battle breast cancer (there actually are some men), please read this article, and then make me two promises.

Read the complete article at

October 18, 2007
AskPatty at SWWan: "Car-buying adventures for single women"

Take out the garbage. Clean up the dog puke. Nurse the baby. Order groceries (going to the actual grocery store is so last decade). Tell the nanny where the new formula is. Get an appointment with the doctor because you had a fever of 102 last night. Plan how to get to the doctor appointment before you go to work and how you'll find the time to buy a new car.

Whew. A not-unusual single hour in a typical single mom's day. But that buying a car thing, that's a challenge that takes a lot of preparation and research if you want to make a smart choice at a reasonable price and get through the process with minimal hassle. Our SWWAN partner,, is collecting stories from women just like you and me about your car (love it? hate it? can't wait to get rid of it?) Go to CarBlabber to share yours.

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