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Ask Patty Press Week of October 5, 2007

Published Oct 5th 2007, 10:56pm by Jody DeVere in Pressroom Articles

AskPatty at "Supersize Me. Design values in virtual worlds"

It's interesting to assess how virtual worlds are built. Taking Second Life as an example, the vast majority of the landscape has design values based on the real world.

There's houses, with windows and roofs. There's roads with stop signs and road markings. ... Here's some examples of supersized objects and places in Second Life....

The popular Motorati project by Pontiac (SLurl here ) uses a giant car to promote the 'Ask Patty' service (automobile advice for women).

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AskPatty on "Where Can A Hip Chick Go For Automotive Advice? Ask Patty!"

What's a girl to do when she has a serious question about her car? Well there's a great web site just for us chicks that are totally clueless about cars, it's called Ask Patty. You can ask "Patty" just about anything related to the automotive industry, you can get advice on car purchases, financing, maintenance, and other automotive related topics.

"Patty" also made new car buying easier for us girls. Shop for your new car at Patty's Network of Certified Chick friendly car dealerships throughout the United States. Another smart, savvy woman entrepreneur building a business while helping the "girlfriends" out!

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AskPatty at "Automotive Client Experience Lost on the Web"

After seeing the slick, new advertising campaign for Cadillac , where Kate Walsh depicts a woman who is excited by her car, I thought that I would take a look at some other arenas of car buying engagement to see if the client experience for women is consistent across all customer touch points.

The first stop was the web, as buyers attack car research there first. Women make up half of new vehicle buyers with web access. But the cool, thrilling experience you get in the commercial is no where to be found on the web. The car websites that I visited were targeted towards men, and specifically, men who know about cars.

Current research from Forrester reinforces the importance of the customer experience at all levels.  In the article Female Car Buyers Are Lost in Translation, they report on issues women have with brand sites.  It is surprising to see the entire auto industry neglect such a large and growing segment of its customer base. If manufacturers want to own more of the customer experience, versus handing it over to dealers, then they will have to engage women, and other segments, more effectively.  Take a look at this helpful site:

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