Pontiac is another company that's developed an area that's one of the most popular in Second Life.The agency that developed it, Campfire, solicited input from car enthusiasts already in Second Life before building Motorati.
Rather than using Motorati as a platform to try to force-feed users a marketing message, Wildfire gave away server space -- known in Second Life jargon as "land" -- on Motorati to people with plans to use the land for attractive, automotive-oriented sites and activities. That way, Pontiac brought in partners who built a bumper-car area, a nightclub with a parking-lot theme, and an area for AskPatty.com, for women car enthusiasts.
Second Life marketing is different from traditional media and the Web, said Michael Monello, a partners at Campfire. In traditional media and the Web, agencies talk about "pushing messages" out to the audience, he said. "But Second Life really is a new mindset. It's very community focused. You have to go in and say, 'What can we add to the community?"
Welcome to Episode Two of The Customer First Podcast, from Voices in Business.
On today’s show, Greg Grimer speaks with Jody DeVere, President of AskPatty.com.
What happens when an entire industry gets customer service wrong for half of its customers? They create an opportunity for another business to come along and provide that customer service. Ask Patty.com is just such an innovative business, guiding women who are making as well as influencing decisions on car purchase, car financing and car maintenance.
Winter Driving Tips - Yes It Is Still Summer
I am off to chat with Jody DeVere, President of AskPatty.com, who shares her passion for cars by providing automotive advice to women - a much needed service. Unfortunately, she also has experienced the devastating impact cars can have when her son was paralyzed in a tragic car accident two years ago. It was on this level of making the most of the skills and talents that we do have that Jody and I connected. Join us for the interview.