Jody DeVere, president of askpatty.com, a Web site offering car advice to women, said making better seats will make Ford, General Motors and Chrysler more competitive with Japanese and European brands.

She just spent time in the 2008 Saturn Vue. "I got into the car and immediately when I sat down, I went, `Oh my gosh, the leather on these seats is so soft,'" she said. Saturn has contracted with a European company to make these new seats.

Women buy more than 50 percent of all vehicles, and affect 85 percent of all car-buying decisions. They appreciate seat comfort, special touches such as hand-stitched leather and little recesses in a car's foot well so high heels on a left foot have a place to rest, she said.

"As for women, the interior design in many ways is much more important to us," DeVere said. "It's really what makes us fall in love with a car."

F&I Magazine

May 23, 2007 -
Coggin Automotive Group Becomes First AskPatty Female Friendly Certified Dealership Group in Orlando
The Coggin Automotive Group, in recognition of the value of the female consumer, is the largest dealer organization to embrace the Ask Patty program.

AllCarz.net

Coggin Automotive Group Becomes the First AskPatty Female Friendly Certified Dealership Group in Jacksonville
Coggin Nissan at the Avenues: (800) 566-6316 - askpatty.net/nissanattheavenues

Coggin Nissan on Atlantic: (800) 655-6360 - askpatty.net/nissanatlantic.cogginauto

Coggin Kia at the Avenues: (800) 972-0527 - askpatty.net/cogginkiaavenues

Coggin Kia on Atlantic: (800) 782-0694 - askpatty.net/kiajax.cogginauto