|Digital Dealer Magazine | May 2007|
||Digital Dealer Industry & Tech News
by : Digital Dealer
Agency partners with Ask Patty
Chumney & Associates, Inc., one of the nation's largest advertising agencies, has just been named the agency of record for AskPatty.com, Inc., one of the country’s premier automotive web sites for women.
“Chumney & Associates is a great match for Ask Patty because of its commitment to providing great service to women consumers and its understanding of what women want,” stated Jody DeVere, president, AskPatty.com, Inc. “The Chumney staff is over 70 percent women and it has been providing innovative advertising to the automotive industry for years nationwide. They are uniquely suited to help the Ask Patty Certified Female Friendly dealers reach the female market with their advertising and marketing efforts.”
Chumney has assembled a top-notch team that will be responsible for the creation and implementation of female focused marketing for the hundreds of AskPatty.com dealers. Chumney and Associates will be available to assist and support the dealerships’ present efforts in marketing and advertising and provide creative that is specifically targeted to the female market.
While most men enjoy finding new cars as women love shopping for shoes,
switching role isn't always consumer-friendly. The entire car-buying
process can take weeks, months, or years and knowing how to hunt down
the perfect match is a sport in itself. When it comes to all things
automotive, many women simply don't have the tools and resources to
find what they need. AskPatty.com
brings a fresh take on the car-buying experience, focusing on women who
could use a little help; a blog, 'Womanars,' and expert advice from
Patty might just make it a more effective decision-making process.