RocketCity (RCAU) Forms Strategic Partnership with
AskPatty.com. RocketCity Will Add Image Branding to Online Listings of
AskPatty.com Female Friendly Certified Dealerships.
ORLANDO, Fla.--(BUSINESS WIRE)--Rocket City Automotive Group, Inc. (Pink Sheets:RCAU - News) is pleased to announce that it has finalized a strategic partnership with AskPatty.com, the premier automotive advice website for women. Both companies will begin rollout of joint marketing, starting with implementation of image branding on AskPatty.com Female Friendly Certified Dealerships' online auction listings. The "Ask Patty Certified Dealership Program" enables dealerships to increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.
"We are very excited to begin a partnership with Rocket City Automotive Group. Ask Patty prides itself on spreading industry knowledge through strategic partnerships. RocketCity's companies, specifically CompleteAuto, will aid us in building female buyer confidence in the online automotive marketplace, "stated Peter Martin, CEO of AskPatty.com, Inc.
As a result of this partnership, RCAU will see increased revenue for each dealership that becomes AskPatty.com certified through their referral program. A marketing campaign to promote certification will include software announcements, email marketing, and telemarketing. Additionally, CompleteAuto and Ask Patty will begin conducting training seminars to educate dealerships on the benefits of online advertising to the female consumer, with the first seminar scheduled for July 20, 2007.
"In an effort to stay progressive in the automotive marketplace, it made sense for RocketCity to partner with a company dedicated to the woman consumer," observed Jeff Roman, CEO of Rocket City Automotive Group. "This partnership opens the door to opportunities that will increase industry awareness of the CompleteAuto software."
Sarah Draley, Vice President of Marketing and Acquisitions for Rocket City Automotive Group, has become a member of the Ask Patty Advisory Panel of Expert women. In her automotive advisory role, Draley will respond to questions from female consumers on online marketing related issues thereby increasing market visibility to the CompleteAuto listing tool. Draley has recorded a podcast titled "Tackling the World's Largest Online Marketplace" which will be featured on the AskPatty.com homepage during the month of July.