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Published Jan 1st 2010, 1:00am by Jody DeVere in Pressroom Articles

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Did you know that women influence 80% of all vehicle purchases in the US and Canada? Women also buy 62% of all new and used cars and 48% of all trucks sold and 60% of passenger tires in the US and Canada, yet, shopping for and buying a car, buying tire or getting your car repaired can still be a challenge for women. Ask Patty offers automotive businesses the tools they can use to communicate more effectively with women in their local area, winning and keeping valuable market share. has the training, tools, and marketing expertise for automotive retailers to win with women all year long. The program includes comprehensive training in sales and marketing to women, a marketing portal full of fresh ideas, promotional guides, social media materials, pre-designed art assets, and much more.

The Certified Female Friendly Program is AskPatty's flagship product offering training, tools, and marketing expertise for automotive retailers to communicate more effectively with women.

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The AskPatty Consulting Network provides the next step in creating a female friendly culture for customers and employees. Our network of consultants and speakers offer a wide range of education and consulting services.

Visit for more information. is pleased to offer advertising and sponsorship opportunities on our site.  We offer traditional banner advertising, content partnerships, sponsorship programs, and more.  We have experience collaborating on advertorial or article content on our site blog, cooperative social media initiatives, satellite media tours, email campaigns, and more.  Contact and find out how we can collaborate with your team.

Read AskPatty's Content's Jody DeVere is a regular contributor to AutoInc. 

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You can find and Jody DeVere in both print and video on CBT News. 

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About Our CEO

Jody DeVere is the CEO of, Inc. and a co-founder of the Women in Automotive (WIA), an organization and conference dedicated to the advancement of women in the auto industry.  Since AskPatty's founding in 2006, she has been providing automotive education to women consumers, as well as training, ongoing marketing support and education, and certifications to car dealers, service locations, tire dealers, collision centers, and other automotive retailers. She is a champion for women in the automotive industry, and her company serves as the first point of contact for many businesses who are looking to connect more meaningfully to women customers and hire additional women employees.

About, Inc.

With international headquarters in Camarillo, California,, Inc. has worked since 2006 to revolutionize the women's automotive retail market. To date, thousands of dealers, tire dealers, collision centers, auto service and repair centers, and quick lubes have taken part in the Certified Female Friendly® program, designed from the ground up to train and certify automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers. Today,'s Certified Female Friendly Program is further enhanced by the AskPatty Consultants Network, a robust and consistently updated marketing portal, and the expertise of the AskPatty marketing team.

Go here to learn how to become Ask Patty Certified Female Friendly®.

Ask Patty® and Certified Female Friendly® are registered trademarks of, Inc.



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