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Ask Patty Marketing and Event Partners

Published Nov 30th 1999, 7:00pm by Jody DeVere in has forged partnerships with companies that will help you build that marketing presence and develop a strategic advantage over your competitors. Each of these event and marketing ideas were created in order to help you build a reputation as a Female Friendly certified dealership and to bring in more female customers.

Girl Scouts USA Automotive Car Care Badge
According to the Car Care Council Women's Board, women make up 50-80 percent of service provider customers. What can your repair facility or retail store do to promote its products and services to this market? Host an automotive badge workshop for local Girl Scout troops!

A badge workshop provides the opportunity to show young women why car maintenance is important to ensure safety, dependability and greater return on investment. This event allows you to start early in creating tomorrow's customers. With the help of this guide, it should only take two hours of prep time, and less three hours of workshop time on a weeknight or Saturday morning.

Download Junior Cadet Badge Info Here

Download Senior Cadet Badge Info Here

One of the Ask Patty experts is hosting this event in November and has created a flyer. Click here to see a sample. Read another expert's article about her Girl Scouts event here.

KidSafe Prints
It is a fact that over 3,000 children are reported missing each and every day in the United States. Police officials say that time is critical in the recovery of missing children. Parents will go to any reasonable length to protect their children and that’s what KidSafe Prints offers.

This program is a package deal and offers an easy event for you to host at your dealership! KidSafe does it all FOR you. The package includes the event and kits (free to the parents), a complete press push, and the use of their branding.

This program will draw free press and local interest. With many grateful families filling your showroom, you are sure to have a great sales event as well! Plus, what better way to build that trusted relationship with your customers?

And get this! Ask Patty Female Friendly Dealers get a 5% discount! Check out the special rates here.

Contact Mark Bott, Kidsafe National Program Director, directly at or 866.962.5487.

coffee Say Thank You With Coffee
The "Say Thank You With Coffee" Gift is the smartest Business Development Product to come along in a long time. It has an immediate impact when your customer opens the shipping box. Inside your customer will find a Personalized (with your customer's name) Private Labeled (with your logo and contact information), Gold or Silver Foil bag of fresh roasted coffee attractively wrapped in colored tissue paper. By giving a personalized promotional product, your customer feels that she is important to you.

Why is something like this effective? Because women appreciate your thoughtfulness and sending a personalized bag of fresh coffee is more thoughtful than a simple follow up phone call.

coffeeSay Thank You With Coffee does not require a minimum order and there is NO setup fee. They already have Ask Patty Female Friendly bags available (see photos to the left).

Telephone 904-861-4641 or email for pricing. Tell them you are an Ask Patty dealer to get the special branding!


Advertise in Local Parenting Publications
Want to reach 5 Million families across the nation?
How about advertising to families IN YOUR MARKET?
You can.
Check out Parenting Publications of America.

You can drill down and find parenting publications in your community and place ads that celebrate the fact that you are Female Friendly certified! 

Download the Regional Markets List here and start advertising!



These are just a few of the ideas that will make you successful in your branding as a Female Friendly Dealership.

Please contact Breanne Boyle with any questions:

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