Ask Patty Featured in Paul Gillin's Book
Published Aug 25th 2006, 10:10pm by Jody DeVere in Pressroom Articles
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Stephen
Powers isn’t an Internet guy. Stephen Powers is an automotive guy. He
opened his first auto reconditioning shop when he was 17. That was 1983
and Powers has been passionate about auto reconditioning ever since.
Stephen
Powers is smart about technology, though, and when he first used the
Internet a decade ago, he realized it was going to be an asset to his
business. That’s because Powers’ business, Rightlook, isn’t the kind
you’d find in the phone book. San Diego-based Rightlook helps people
get started in the auto reconditioning business. Rightlook provides
education, training and materials to get them started and help them
market, manage and grow a real company...
Girl power
AskPatty.com is a new
business that helps auto detailers and services companies tap the
female audience. Women buy more than half the new cars in the U.S. and
influence 85% of new auto and truck purchases, says Jody DeVere,
president of the company.
The
male-dominated auto business is notoriously weak at addressing female
customers. Sales outlets tend to be owned by individuals, more than 90%
of whom are male, and sales tactics are handed down through
generations. With women increasingly flexing their economic muscles,
AskPatty is addressing dealers’ and retailers’ needs to better serve
that audience. The business model is to provide a comprehensive
training and certification program for sales and service organizations,
who can then display the AskPatty logo in the showrooms and on their
websites...
by Paul Gillin
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