Ask Patty Featured in Motor Age Magazine

Published Oct 15th 2007, 2:31am by Jody DeVere in Pressroom Articles

Women and the Automotive Aftermarket:

As Consumers, They're Strong; As Executives, They're Moving Up the Corporate Ladder

This could either be a very long story or a rather short one, depending on the point of view you elect to follow. On one hand, women in the aftermarket can be viewed as the emergence of women as aftermarket product consumers and working in more management positions for aftermarket companies. On the other hand, it could embrace the philosophy that there is no "gender line" when it comes to buying aftermarket parts and accessories, which would make this story two paragraphs long. Lucky for us the truth lies somewhere in the middle.

Buying Power
Know why people are concerned with women's buying habits? Clout—to the tune of trillions of dollars! Case in point, Hyundai used to have a program entitled, "The Power of the Purse," which helped enlighten sales associates on how to work with female customers. So just how much clout?

Jody DeVere, president of AskPatty.com, which is labeled as "a safe place for women to get advice on car purchases, maintenance, and other automotive-related topics," recently posted an article online that included some very revealing facts about the purchasing power of women.

Read the complete article at Motor Age Magazine

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