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Buying Power
Know why people are concerned with
women's buying habits? Clout—to the tune of trillions of dollars! Case
in point, Hyundai used to have a program entitled, "The Power of the
Purse," which helped enlighten sales associates on how to work with
female customers. So just how much clout?
Jody DeVere, president of AskPatty.com, which is labeled as "a safe place for women to get advice on car purchases, maintenance, and other automotive-related topics," recently posted an article online that included some very revealing facts about the purchasing power of women.
Read the complete article at Motor Age Magazine