Ask Patty Featured in Motor Age Magazine
Published Oct 15th 2007, 2:31am by Jody DeVere in Pressroom Articles|
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This
could either be a very long story or a rather short one, depending on
the point of view you elect to follow. On one hand, women in the
aftermarket can be viewed as the emergence of women as aftermarket
product consumers and working in more management positions for
aftermarket companies. On the other hand, it could embrace the
philosophy that there is no "gender line" when it comes to buying
aftermarket parts and accessories, which would make this story two
paragraphs long. Lucky for us the truth lies somewhere in the middle.
Buying Power
Know why people are concerned with
women's buying habits? Clout—to the tune of trillions of dollars! Case
in point, Hyundai used to have a program entitled, "The Power of the
Purse," which helped enlighten sales associates on how to work with
female customers. So just how much clout?
Jody DeVere, president of AskPatty.com, which is labeled as "a safe place for women to get advice on car purchases, maintenance, and other automotive-related topics," recently posted an article online that included some very revealing facts about the purchasing power of women.
Read the complete article at Motor Age Magazine
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consumers, expert automotive advice tips, jody devere, new used car buying selling, women automotive aftermarket, womens buying habits
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