Ask Patty Featured in Motor Age Magazine
Published Oct 15th 2007, 2:31am by Jody DeVere in Pressroom Articles|
|
This
could either be a very long story or a rather short one, depending on
the point of view you elect to follow. On one hand, women in the
aftermarket can be viewed as the emergence of women as aftermarket
product consumers and working in more management positions for
aftermarket companies. On the other hand, it could embrace the
philosophy that there is no "gender line" when it comes to buying
aftermarket parts and accessories, which would make this story two
paragraphs long. Lucky for us the truth lies somewhere in the middle.
Buying Power
Know why people are concerned with
women's buying habits? Clout—to the tune of trillions of dollars! Case
in point, Hyundai used to have a program entitled, "The Power of the
Purse," which helped enlighten sales associates on how to work with
female customers. So just how much clout?
Jody DeVere, president of AskPatty.com, which is labeled as "a safe place for women to get advice on car purchases, maintenance, and other automotive-related topics," recently posted an article online that included some very revealing facts about the purchasing power of women.
Read the complete article at Motor Age Magazine
Tweet
Facebook
Google+
LinkedIn
Email
consumers, expert automotive advice tips, jody devere, new used car buying selling, women automotive aftermarket, womens buying habits
Tags
consumers, expert automotive advice tips, jody devere, new used car buying selling, women automotive aftermarket, womens buying habits Recent Posts
- Do You Have Alignment Know-How? Ask the Alignment Maven, Ms. QuickTrick
- Valvoline Instant Oil Change Franchisee to hit $100k Donation with Sales of Pink Wiper Blades
- Get Certified
- Go Pink at VIOC and Double Your Donation
- What Can Auto Businesses Do to Communicate More Effectively with Women? Step One: Get Certified!
- Wipe Out Breast Cancer with AskPatty.com and Valvoline Instant Oil Change
- Lynn Kehoe on Lessons Learned On and Off the Racetrack
- AskPatty.com Partners with Aunt Flow to Benefit PERIOD.
- Patty Says: Jody DeVere Speaks on CBT News About Bringing #MeToo to the Auto Industry
- Patty Says: Prevent Vehicle Theft with this info from NHTSA!
Need Car Advice?
Ask The Experts!Specials Nearby
Fairfax Auto Repair 17.8 miles- Scott's Automotive Specialists, Inc. 19.8 miles
- J & J Automotive Services 21.3 miles
- Shockley Honda 22.9 miles
- DARCARS Toyota of Frederick 23 miles
- Rick's Auto Body 24.4 miles
Help Our Charities
