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Ask Patty and Second Life Featured in Digital Dealer

Published May 3rd 2007, 9:45pm by Jody DeVere in Pressroom Articles

Wednesday, May 2, 2007 Issue 18 VOLUME 2 ISSUE 18

Poll: Search engine marketing showing no sign of slowing down
Paid search is currently the key driver of US online advertising, and according to a report by eMarketer, spending on paid search in 2008 will exceed the $9.6 billion that was spent on all online advertising in 2004. The report goes on to show two powerhouses, Google and Yahoo!, dominate the space sharing more than 90 percent of US paid search market.

DealerTrack to acquire Arkona, Inc.
DealerTrack Holdings Inc., the maker of financial software for car dealers, said Friday that it agreed to buy rival Arkona Inc. for $58.9 million. The deal marks DealerTrack's fifth acquisition since it went public in December 2005. The Lake Success, L.I.-based company will pay $1.38 a share in cash -- a 3 percent premium over Arkona's closing price of $1.34 on Thursday. Arkona, the Salt Lake City software maker whose products are aimed at payroll, inventory and other back-office management, earned $475,300, or 1 cent a share, on revenue of $3.47 million, in its fiscal third quarter ended Dec. 31.
[FULL STORY] launches auto advice for women in Second Life
Ask Patty has launched a Second Life venue on Pontiac's Motorati Island. Ask Patty's new venue is a safe place in Second Life for women to go to ask advice about car buying, selling, service, car care and repair. In the Ask Patty "Female Friendly" venue you can sit down and grab a cup of espresso and treat yourself to warm, freshly baked cookies, while watching Patty on our flat panel TV. Click to read the announcement.

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