AskPatty Certified Female Friendly Logo

Active Green and Ross Renews their Commitment to Be Certified Female Friendly with

Published Mar 13th 2015, 6:12am by Jody DeVere in Press Releases Articles

Active Green + Ross, a 70 location chain of tire and service stores based in Tortonto, is proud to announce they are ready to address the needs of women consumers, as part of the growing network of Certified Female Friendly® locations in North America. Team members at Active Green + Ross have for the past three years experienced's exclusive training and certification process to provide a Certified Female Friendly® experience that exceeds women’s expectations.

“We are extremely excited going forward with another year by renewing our affiliation with Active Green + Ross,” said Jody DeVere, CEO. "Women influence 85 percent of the buying decisions in North American households, effectively becoming the family's chief purchasing officer, so AskPatty trains and certifies automotive businesses on how to communicate more effectively with women and ensure they feel safe, respected and empowered, which creates tremendous customer loyalty. Active Green + Ross's commitment to women shows that management is serious about earning their business."

Visit the Active Green + Ross micro-sites at:

To become Certified Female Friendly®, Active Green + Ross personnel completed an extensive training program, and participate in year-round instruction to enhance their awareness, appreciation, and commitment to a female-friendly service experience. Active Green + Ross also benefits from's unique marketing support program designed to reach out and build lasting relationships with women customers.

For more information or to schedule a service visit at Active Green + Ross, visit

About, Inc.

With international headquarters in Thousand Oaks, California,, Inc. takes a two-pronged approach to revolutionizing the women's automotive retail market: For consumers, the website, is a safe and reliable source for expert automotive advice and research. For auto dealers, tire dealers, collision centers, auto service and repair centers, the revolutionary Certified Female Friendly® program, designed from the ground up, trains and certifies automotive retail and service centers on how to attract, sell, retain and increase loyalty with women customers.

Women can find an Ask Patty Certified Female Friendly® auto dealer, tire dealer, collision center, auto service and repair centers using the location search at

here to learn how to become Ask Patty Certified Female Friendly®.

AskPatty® and Certified Female Friendly® are registered trademarks of, Inc.

About Active Green + Ross

Active Green + Ross operate Southern Ontario's premier chain of Complete Tire & Auto Centres from Windsor to Ottawa and from Barrie to The Greater Toronto Area, with over 70 locations in Ontario to serve you.

We offer our customers a complete line and selection of passenger and light truck tires from the worlds premier tire manufacturers, such as Michelin, BFGoodrich, Uniroyal and Yokohama to name a few!


All Active Green + Ross locations offer complete general automotive service and repairs to most car and light truck models. Special emphasis is placed on Preventative Maintenance repairs such as brakes, suspension and front end repairs, wheel alignment, tire balancing and lube & oil changes. Most locations are also Drive Clean Emission Test and Repair facilities for the province of Ontario Emission Program.

Need Car Advice?

Ask The Experts!

Looking for a New or Used Car?

Search for our Certified Female Friendly® Car Buying Marketplace locations

Help Our Charities