New Services Designed with the Women Consumer in Mind
08.04.2009 - A&A Auto Care is pleased to announce they have completed AskPatty.com's Certified Female Friendly training and is now Valley Stream, New York's first Certified Female Friendly auto repair and maintenance center. To achieve certified status, their personnel completed more than 8 hours of training on how to better meet the expectations of the woman consumer.
"Up until now, like many automotive businesses, we thought the obvious goal was to ensure that women were treated the same as men. Through the AskPatty program, we've learned that treating women the same as men does not necessarily yield the ideal experience for women. This may not sound profound, but with an increased awareness of what elements women seek in a positive automotive servicing experience, our service centers are better prepared to meet and exceed the expectations of our female customers" stated Sharon Boustani, Owner, A&A Auto Care.
An Ask Patty certified service center creates an inviting and comfortable environment where women feel welcome. They guarantee that the experience of repairing and maintaining a vehicle will be a pleasant one. Ask Patty trained and certified associates are held to a high level of customer satisfaction with women consumers.
Visit the A&A Auto Care Certified Female Friendly site at: http://femalefriendlydealer.askpatty.com/?d=AandA_Auto_Care
Along with the certification, A&A Auto Care has enhanced its website to cater more to women, thereby reinforcing their commitment to the Ask Patty Program. This latest design integrates seamlessly to effectively deliver online information and services to female consumers. The new website can easily be found and accessed utilizing the Certified Female Friendly web icon on the existing A&A Auto Care website. A&A Auto Care's Female Friendly site is an extension of the main site, with many of the same features simply presented in a more appealing and inviting format for the female audience.
"Women are not the same as men, and they do not base their consumer decisions in the same way as men. Business Week reports that women make over 80 percent of the buying decisions in U.S. households today. In effect, they have become nearly every family's chief purchasing officer," says Jody DeVere, President and CEO of AskPatty.com "Businesses that do not change their approach to communicate more effectively with women will get left behind and leave themselves open to being over-taken by their competitors."
The new Certified Female Friendly virtual interactive training design and functionality are another industry first from AskPatty.com, the company, which initially developed the most comprehensive solution available to automobile dealers and service centers for engaging, selling, servicing, and retaining women customers. The AskPatty web sites are the first designed specifically for women and provide the tools and resources most requested by women.
About A&A Auto Care
A&A Auto Care, Inc. is a family owned and operated business. In fact, the owners are Aldo and Sharon Boustani and Andy Legra, Aldo's nephew, and his wife, Jennifer, who happens to be Sharon's sister. The close relationships have created a very warm and friendly atmosphere at A&A Auto Care, and an honest and responsible work ethic as well. Sharon and Jennifer bring a fresh perspective to automotive care and they know first hand what women want, how they expect to be treated and what their primary concerns are regarding their automobiles: safety and reliability. This fresh perspective has been well received in their community, not only by women, but by men as well. In the last three years they have won over more than 1000 new and happy customers.
In July 2009, A&A Auto Care, Inc. was named Best Auto Repair Shop of South Nassau by Primetime Express of Long Island, a well-known Long Island news magazine. Also in July 2009, A&A Auto Care, Inc. became the first Ask Patty Certified Female Friendly Auto Repair Center in New York State! They are members of the Valley Stream Chamber of Commerce and belong to the Better Business Bureau. Their technicians are ASE certified and receive consistent training to keep them up-to-date in this ever-changing industry. Aldo, Sharon, Andy and Jennifer also keep up with the times by attending training seminars for all aspects of their business.
Visit A&A Auto Care site at: http://www.aaautocareinc.com/
About AskPatty.com, Inc
The AskPatty.com, Inc. website and blog is a safe place for women to get advice on car buying, maintenance and other automotive related topics. Women can shop for vehicles at our network of Certified Female Friendly retailers across the U.S.
AskPatty.com is a member and 2009 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women's Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women's Networking Group.
AskPatty.com is partnered with Parenthood.com, INSweb.com, LightSpeedVT.com, CareerBuilder.com, AutoTrader.com, NIADA, DriverTV.com, MyCarPage.com, MyAutoLoan, Aware and BlogHer.com.
Ask Patty Certified Dealer Program:
Properly armed with the right tools and training, automotive retailers and service centers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women. The Ask Patty Certified Female Friendly program was designed specifically for automotive retailers, tire retailers and service centers to attract, sell, retain and increase loyalty with women.
What Is An Ask Patty Certified Female Friendly Automotive Retailer?
An Ask Patty Certified Female Friendly automotive retailer creates a safe and comfortable environment where women feel welcome and make the experience of purchasing and maintaining her vehicle a pleasant one.
Ask Patty trained and Certified Female Friendly retailers are held to a high level of customer satisfaction for women consumers.
Go here to learn how to become AskPatty.com Certified Female Friendly: http://www.askpatty.com/getcertified/
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