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2019 Ford Ranger - Will it Win with Women?

Published Feb 5th 2018, 1:00pm by Jody DeVere in Featured Articles



Ford recently revealed the all-new 2019 Ford Ranger for North America during the Detroit Auto Show, bringing midsize truck fans a new choice from America’s truck sales leader – one that’s engineered Built Ford Tough and packed with driver-assist technologies to make driving easier whether on- or off-road.

It is well known 45% of all light trucks and SUVs are purchased by women. I am very involved with women off-roaders doing the Rebelle Rally and participating in the Ladies Offroad Network and wonder if the reinvented Ford Ranger pickup will delight them with these "Adventure-Ready: capabilities. Many are in Hammertown this week for the King of the Hammers event in Johnson Valley, CA. 

Ranger is designed for a new generation of midsize truck customers who head off-road to recharge.

Ranger prioritizes ground clearance to help climb over off-road obstacles. The FX4 Off-Road Package provides additional trail capability with off-road-tuned shocks, all-terrain tires, a frame-mounted heavy-gauge steel front bash 
plate, frame-mounted skid plates and FX4 badging.

To give customers a great all-terrain driving experience, Ranger’s FX4 Off-Road Package features an innovative Terrain Management System™ similar to the F-150 Raptor’s. It includes four distinct drive modes – normal; grass, 
gravel and snow; mud and ruts; and sand. The system can shift on the fly to automatically change throttle responsiveness, transmission gearing and vehicle controls to tailor traction, driveability and performance to any given terrain or weather condition.     

The FX4 Off-Road Package introduces Ford’s all-new Trail Control™ technology. Like cruise control for the highway but designed for low-speed, rugged terrain, Trail Control takes over acceleration and braking – sending power 
and braking to each individual wheel to allow drivers to focus on steering along the course.

Power is distributed through Dana® AdvanTEK® independent front and solid rear axles on both 2WD and 4WD models with an available electronic-locking rear axle (standard on FX2 and FX4) for increased all-terrain traction. 
Ranger four-wheel-drive versions feature 2-high, 4-high and 4-low.

Read more to learn more about the all-new Ford Ranger Pickup here.

About Ford Motor Company
Ford Motor Company is a global company based in Dearborn, Michigan. The company designs, manufactures, markets and services a full line of Ford cars, trucks, SUVs, electrified vehicles and Lincoln luxury vehicles, provides financial 
services through Ford Motor Credit Company and is pursuing leadership positions in electrification, autonomous vehicles and mobility solutions. Ford employs approximately 202,000 people worldwide. For more information regarding Ford, its products and Ford Motor Credit Company, please visit

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