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Who Really Makes The Repair Decision?

When Dec 9th, 2016 at 12:45pm Duration 10.51 minutes

Millennials, Generations X, Y and Z, Baby Boomers – the tags are numerous and the information you need to successfully earn and keep their business can be overwhelming. But there is one customer segment that has been around a while, and is typically close to half your existing customer base. Understanding their needs and expectations can give you an edge over your competition you may not already enjoy. 

Who is represented in this customer base?

We talk with Motor Age Magazine about this and have a great time in the process!

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