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AskPatty Automotive Advice for Women Podcast

When Dec 17th, 2013 at 3:00pm Duration 30.00 minutes

AskPatty's Kaeli Gardner joins new President of Sales and Marketing Cherie Watters to chat about winter driving safety.  A veteran of the auto industry since 1983, Cherie has worked tirelessly to overcome the stereotype of a “male dominated” auto industry, and comes to a champion for women in the industry today.

Her new role as President of Sales and Marketing at the female friendly automotive website gives her the reins of the company focused on helping car dealers, service centers, tire dealers, quick lubes, car washes, collision centers and credit unions more female friendly.

Cherie graduated with a degree in Finance and began an automotive career in the accounting department. She was a Controller for a very large dealer group for a number of years and gained a lot of experience in that position. However, she made it a point to work in every department of the dealership so that she would have a complete understanding of how things worked everywhere. Not just talking with people in different departments, but actually working day to day in those departments. That experience really helped in understanding the challenges employees face every day. The more she could make the employees' jobs easier and less complicated the better they could service the customers.

Cherie was lucky to be trained by some really wonderful mentors in this business and has made it a point to attend automotive seminars and workshops continually.

Cherie is a big believer in honestly and integrity and wants to have customers feel good about the purchase experience they have any time they deal with her or her staff. She wants women to feel welcome and un-intimidated when they walk into the store, whether it’s for an automobile sale or to purchase service or parts.

Her philosophy is if you make people happy, take care of their needs and listen, they will keep coming back, and that goes for all of us at AskPatty.

For more from AskPatty on Winter Driving Safety, here's what AskPatty CEO Jody DeVere had to say to Oprah's O Magazine on the subject:

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