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Automotive Advice for Women Radio Show

When Nov 29th, 2012 at 3:00pm Duration 60.00 minutes


In 1990, Barbara Moran-Goodrich co-founded Moran Industries, Inc. with her father, Dennis, and has held the title of CEO/President since 1999. As a franchisor in the automotive aftermarket industry, Barbara and her father grew Moran Industries into a prominent automotive repair and vehicle accessory franchisor, which includes Mr. Transmission, the 2nd largest transmission franchise in the U.S, Multistate Transmission, Dr. Nicks Transmission, Milex Complete Auto Care, Alta Mere Toys for your Car and Smartview Window Solutions. Barb has over 22 years experience within the franchising and automotive industry which includes owning and operating a transmission repair franchise. In 2010, she purchased the company from her father and re-branded the company name to Moran Family of Brands to better represent the many franchise brands that are part of the system. She is the majority shareholder of the company and continues to be one of the only female owners and CEO’s at the helm of a leading automotive aftermarket franchisor. With 160 franchises in 22 states, Moran Family of Brands was one of the first franchisors’ in the automotive aftermarket industry to offer cobranded and tri-branded opportunities within their brand portfolio.

Moran-Goodrich served as a member of the Board of Directors of the IFA – International Franchise Association, from 2006 through February 2012. She has also been an active member of several committees, focusing on franchise relations and women’s mentorship. Currently Barbara serves as Chair to the Franchise Relations Committee for the IFA. In addition, Barb has served as a member of the Women’s Franchise Committee (WFC) and was a co-founder of the Chicago WFN in 2002. She currently serves as a mentor to women. She is a member of several professional organizations, including Automotive Aftermarket Industry Association (AAIA), Automatic Transmission Rebuilders Association (ATRA), Automotive Service Association (ASA), International Window Film Association (IWFA), Entrepreneur’s Organization (EO), and National Association for Female Executives.

Barbara has authored articles on the subject of Developing Positive Relationships with your Franchisees, Financing Franchisees’ Expansion Plans, The Role of Mentoring to Improve the Franchisor-Franchisee Relationship, Succession Planning and Transfer, Developing Goals, Networking and Marketing go Hand in Hand and Franchisee Award Programs that Motivate which have been featured in Franchise World, Transmission Digest and Franchise Update. She has been featured in Wall Street Journal, Crain’s Business, Franchise Times,, Window Film Magazine, Franchise Update and Gears Magazine and has been a frequent contributor on Fox Business Network, America’s Nightly Scoreboard. She has served as an expert panelist on the subject of franchisee relationships, mentorship programs and operations. Barbara has served as finalist judge to the 2006, 2007 and 2010 Global Student Entrepreneur Awards within the Collegiate Entrepreneur Organization.

More about Moran Family of Brands:

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