Automotive Executive| Founder, The Car Maven
Sandy Belvedere has been a trailblazer in the automotive industry. She began her career in engineering, long before “Women in STEM” was a popular topic of conversation in the tech community. Later, she parlayed the unique intersection of her technical background and her knack for relationship building and creative problem solving, into a series of executive leadership positions across sales, service and marketing at some of the largest automakers in the world – Nissan, Hyundai and General Motors. Sandy’s diverse background includes roles within the industry that touched every element of the design, manufacture, distribution, marketing & retailing of automobiles for these global auto manufacturers.
Sandy’s career began as a member of a new team of engineers whose task was to resolve interface issues between the transmission and powertrain vehicle components with General Motors. She also worked as a release engineer at GM powertrain, before she was tapped to become the staff assistant for the top powertrain executive. She then spent time with GMC Division in Customer Service and field sales, where she managed light and medium duty sales for the largest fleet geography in the nation. At the time of Saturn’s launch, Sandy was recruited to join this breakthrough brand in a distribution launch role. During the growth of the dealer network, Sandy was then tapped to develop a new, ground-up dealer assistance framework & team, which would serve the entire dealer network and manufacturing/distribution interface, solving start-up and volume growth issues. Then, at the height of the brands sales success, Sandy was called upon to execute the heralded Saturn Homecoming, when over 44,000 owners and their guests attended a multi-day celebration at the factory and surrounding Nashville area. This event went on to earn multiple marketing awards for its innovation and success. To capitalize on unprecedented loyalty levels, Sandy then assumed a role managing the brands national dealer marketing, and launched the all-new Saturn Car Club, fashioned to reflect the unprecedented loyalty of and raving fan-like owner base.
In a career development move, Sandy then assumed the role of Zone Manager throughout multiple geographies of the country, where she managed teams of sales, service & parts personnel in the wholesale relationship with automotive dealers. When General Motors elected to discontinue the brand in 2009, Sandy was recruited to join a management consulting and F&I provider, EFG Companies, where she worked with dealers of all brands in market differentiation and profitability maximization. Sandy’s pull back to the OEM world occurred when she accepted a position with Hyundai, where she oversaw all Hyundai Motor America Experiential-based strategies and initiatives in the U.S. The team that Sandy led was responsible for national auto shows, large-scale sponsorships with the NCAA, the PGA, and the Grammy Recording Academy. Her most recent position was with Nissan North America, where she was the Area General Manager for Southern California & Las Vegas, one of the top 2 largest volume markets for Nissan in the nation.
Sandy recently launched a new platform, The Car Maven, intended to demystify & simplify the automotive shopping and buying experience, utilizing her deep set of skills in the industry and her broad network of multi-franchised dealers across the country.
Sandy holds a Bachelor of Science in Industrial Engineering from Iowa State University and a MBA from University of Detroit, with an emphasis on Marketing & Economics. Based in Southern California, Sandy and her husband have 2 children, ages 19 and 15.