Miriam Muléy Biography
Miriam Muléy has a vibrant entrepreneurial spirit, strong executive presence, and has built a successful career as a strategic marketing and communications expert. She is CEO and author of The 85% Niche: The Power of Women of All Colors—Latina, Black, and Asian, a strategic marketing consultancy dedicated to increasing market share among women who control 85% or more of all purchase decisions. Muléy also manages brand strategy for an advertising agency in New York City. Her goal is to dispel the perception that diverse consumers and women are a niche, monolithic audience. She does so through gender/diversity savvy strategies for all women--Caucasian, Latina, Black, Asian, and others.
Ms. Muléy, Puerto Rican by ancestry, holds an MBA from Columbia University’s Graduate School of Business and a B.A. in Psychology from Marymount Manhattan College. Prior to starting her company she spent twenty five years in marketing managing and growing brands for Fortune 100 companies, such as General Motors Corporation, where she was Executive Director of Sales and Marketing for Women, Hispanics, African Americans, Youth, Asians, and LGBT Markets; Avon Products, where she was a General Manager and Carson Products, a division of L’ORÉAL, where she was EVP of Marketing.
Miriam is active on several boards including Women at NBC Universal—a think tank of the top women in media and business, The Links, Inc., the National Association of Women Business Owners (NAWBO), and Madrinas--an organization that empowers Latinas in corporate America through leadership development, coaching, and career advancement training.