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Maddy Dychtwald

Co-Founder & Senior Vice President, Age Wave

Member since: Jan 2013
Visit Maddy Dychtwald online http://maddydychtwald.com/presentations/
Women's Automotive Speakers Bureau

Maddy Dychtwald Bio

Author, speaker and Age Wave co-founder Maddy Dychtwald is a leading expert on the changing demographic trends—both generation- and gender-related—shaping the marketplace, the workplace and our lives.

Maddy has spent more than 25 years investigating and forecasting lifestyle and market trends of older adults and the 79 million baby boomers.  Building on this knowledge, she has recently emerged as a renowned authority on the rising economic influence of women and their impact on industries, ranging from financial services and healthcare to consumer marketing.

A high impact speaker, she has addressed more than 300,000 business and social service leaders worldwide for organizations such as Blue Cross of California, Chevron, Direct Marketing Association, Fidelity Investments, Lincoln Financial, LPL Financial, Global Women Leadership Network, Mastercard, National Association of Educators, Network of Executive Women and the World Future Society.  Maddy has been regularly featured in prominent media worldwide, including:  Bloomberg BusinessweekForbesNewsweekTIMEU.S. News & World ReportFox Business NewsCNBC and NPR.  She is also a popular contributor to The Huffington Post and ThirdAge.com.

Her newest book, INFLUENCE: How Women’s Soaring Economic Power Will Transform Our World for the Better (2010) explores how women are the major change agent of the decade to come. Maddy also wrote Cycles: How We Will Live, Work, and Buy (2004), the winner of the 2004 Book of the Year Award from the National Community Colleges Association, and co-authored an illustrated children’s book on personal reinvention entitled Gideon’s Dream: A Tale of New Beginnings (2008).

Maddy co-founded Age Wave, the nation’s foremost thought-leader on population aging trends and their profound business, lifestyle and cultural implications.  The company provides breakthrough research, award-winning communications, and results-driven marketing and consulting initiatives to more than half of the Fortune 500.

A graduate of New York University, Maddy has been married for more than 25 years and has been a working mom living in the San Francisco Bay Area for much of her adult life.

Keynotes:

1. How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives

Increasing longevity, declining fertility and aging baby boomers are triggering an enormous “age wave.”  This demographic tsunami has the potential to create ground-breaking marketplace and work/talent opportunities—and equally compelling social and financial challenges. 

This informative, motivating and entertaining presentation will explore: How will people use their newfound “longevity bonus?”  Why will the “cyclic” lifeplan replace the traditional “linear” model?  How will aging boomers change established paradigms of work, leisure, learning and retirement—as well as lifetime brand loyalty?  What’s the most effective way to market and sell to “middlescent” boomers wishing to enrich the quality of their lives, while forestalling aging?  Why is managing a four-generation workforce the new diversity mandate?

2. Influence: How the Rising Power of Women Will Transform Money, Men and the Marketplace

We have reached a tipping point where a critical mass of women, bolstered by unprecedented levels of education, workforce participation and escalating income are assuming more powerful roles in their family’s purchasing decisions.  This is particularly true in the traditionally male-dominated sectors of financial planning, real estate, automotive and technology.  Yet most marketers don’t fully understand how today’s woman thinks, feels, cares and buys and how women and men are increasingly partnering to make large purchasing decisions.  Drawing on proprietary Age Wave research as well as dramatic insights from her landmark new book, Influence: How Women’s Soaring Economic Power Change Our World for the Better, Maddy Dychtwald explores how the ascent of women is transforming their relationship to their money, their mates, their families, their careers and the marketplace. 

Her presentation examines: The historic scope of women’s financial influence and their expanding monetary power; the five things that all men need to know about marketing to influential women; the key ways that women are transforming the workplace and leadership; and how they’re trying to use their increased clout to transform our world for the better.

3. Optimizing Generational Diversity:

Four Cohorts Rethink Work, Money, Family, Retirement and Success

For the first time in history, four generations of active adults are simultaneously participating in the workforce and marketplace.  Each has its own lifestyle values, attitudes about work and money, means of connecting and communicating, role models and marketplace preferences. 

This high-impact presentation will examine: What key social forces have shaped each generation and produced their distinct, core lifetime characteristics?  What does each generation hope to get from—and give to—their jobs/careers?  How do you manage and motivate each generation, from “encore” workers seeking stimulation and self-worth, to older workers looking for balance and purpose, to mid-career workers trying to reboot their enthusiasm for a longer and more demanding worklife, to young workers struggling to enter the workforce during tough economic times.  How does each measure success?  

This presentation can focus on how to attract and retain valuable talent and enhance productivity through the creative use of flexible work arrangements, innovative learning, mentoring and sponsoring opportunities, sabbaticals, retraining, re-careering, flex-retirement, and creative compensation and benefits programs.  Alternatively, it can orient toward the most effective ways to reach out to—and connect with—Millennials, Gen Xers, Boomers and members of the Silent Generation.

4. Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding

Everyone’s retirement clock has been reset as a result of the recession.  But highly acclaimed Age Wave research reveals a surprising finding: This could be a good thing, for individuals, the consumer marketplace and financial planning professionals. 

This presentation will explore: Why financial “peace of mind” has become far more important than “wealth” in the new American dream.  How women’s rising financial power is transforming their attitudes and behavior toward money, their family dynamics and the field of retirement planning.  How the adult lifestage demands of eldercare, sibling care, grandparenthood, singlehood and rehirement will dramatically impact retirement preparation and funding.  We’ll also discuss the products, services and guidance people now seek from financial professionals to safeguard a successful retirement while avoiding the five retirement “wildcards” that could shatter their dreams.

Workshops:

1. How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives

2. Influence: How the Rising Power of Women Will Transform Money, Men and the Marketplace

3. Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success

4. Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding

Panel:

1. How the Age Wave Will Transform the Marketplace, the Workplace and Our Lives

2. Influence: How the Rising Power of Women Will Transform Money, Men and the Marketplace

3. Optimizing Generational Diversity: Four Cohorts Rethink Work, Money, Family, Retirement and Success

4. Re-Visioning Retirement: New Timing, New Purpose, New Planning, New Funding

 


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