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This may not be the right place on the site to ask this question, but here it goes . . . My friend is thinking about starting a car repair business that will be geared toward women. I am researching whether this will be a viable option for her and what she needs to do to get started. Do you have any suggestions on model business plans or on any other resources that will be helpful to start the process? I have been searching on the internet but have not found any model business plans of this type. Any suggestions in this regard would be greatly appreciated!

Answers from the Automotive Experts

Patricia J Roberts, Director Business Development  at, Inc. I always go to the Harvard Business School web site. They have a multitude of information sources and classes that can be taken by everyone. And another suggestion is to go to the local Business School of any university. Most have students who would be happy to work on a project like this one. And if you know of anyone who has started a small business, they would be another resource. The automotive industry is very large. There are about 400,000 auto aftermarket locations in the USA versus about 17,000 new car dealerships. There is a lot of opportunity for everyone. Good luck on your quest.

Patty Streeter,  at AskPatty has a program designed specifically for this purpose.Contact us to set up a time to discuss the program and how to get started at Women account for 85% of all consumer purchases including everything from autos to health care. Properly armed with the right tools and training, automobile retailers can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US-Women. Consumer purchases made by women account for $5 Trillion each year. Becoming Certified Female Friendly gives your business a strategic advantage in your local market. Building a trusted brand presence with women and delivering an above expectation experience for her will ensure success and increase your local market reach, results and success with women who will refer her friends, family and co-workers. The AskPatty.Com Certified Female Friendly program includes: -Certified Female Friendly Training consisting of 19 modules and 12 webinars -Joint local Marketing and Advertising, including Social Media Marketing -Female Friendly Website which links and frames into your existing site and provides SEO and SEM benefits -Panel of Automotive Women Experts of which someone from your organization can participate -Additional Advertising and Marketing available - Measurement Process suggestions for tracking ROI/ROW (Return on Women) Contact us to set up a time to discuss the program and how to get started at

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