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What is the right price for a new car? What amount off sticker? How much to trust "invoice" prices?

Answers from the Automotive Experts

Jeanne Peek, eBusiness Director at United Auto Group Nancy, Usually if you go to the manufacturers website or "google" the brand you can find all kinds of sites that will give you an actual invoice for the vehicle that lists all the equipment and the price for each one. Always ask about rebates in effect. How much you can expect to get off the vehicle price depends a lot on the model and brand. Usually the more options it has on it the more you can expect to try to get off. But, if it

Jenny Trostel, Partner at Anderson of Hunt Valley Invoice pricing is generally a very fair price for a car. Find out what incentives are available for the car you are looking at. You will get the best price on a car that is currently in stock. Decide what options you can live with or live without and make your best deal on a car. Take your time and be thorough and you will get your beat deal. Good Luck!

Lisa Schomp, Owner/CEO  at Ralph Schomp Automotive Nancy, Very tough question you ask, there is really no exact answer to it. It will depend what you are trying to purchase. The more popular the brand the more you can expect to pay. Supply and demand plays a big roll in the prices of cars. Right now you can find fairly good deals on many of the domestic brands and a few of the imports. I believe that most dealers in the end will be realizing a 1% to 3% profit margin over all brands. Again the more popular the brand the higher the % you will pay over invoice. As to whether or not you can trust invoice prices, I can

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