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60% plus of Pontiac buyers are women. What's attracts them to the car?

Answers from the Automotive Experts

Patty Streeter,  at Joel, Here are some answers from some of our expert women and one from the Driving Woman Blog: I do not have a Pontiac, but most of the women I know who drive them, love them. Snappy-Sporty designs and the price! Gayle I believe the answer may be because Oprah Winfrey gave away a couple of hundred Pontiacs 2 or 3 years ago, women might tend to purchase a Pontiac over other brands. Bernice Sauders From the women I talk to about this brand, styling is the #1 reason women buy Pontiac. Specifically, the Grand Am appeals to women I think because it has a good design and it handles well. Hope this helps... Holly Stahl I am unaware of this fact so I am unable to respond completely but Pontiac manufactures a nice line of vehicles, the same as many of the manufactures. It is well known as American Made as well. I do know that Pontiac structures many of it's commercial's and sales information to the female buyer. This may be some of the reason for their success. Debbie Lee I’m guessing women are buying the Pontiac Solstice. In my opinion, it is a beautiful car the exudes class and sophistication combined with a lot of fun. Last year this car made its debut on the popular TV Show – The Apprentice with Donald Trump. The episode where the car debuted involved a project to market this car and the project was led by a woman. Those are just some of the reasons why I think that Pontiac is seeing a lot of women purchasing their vehicles. Finally one more biggie – Oprah gave away Pontiacs to her entire audience on one show. Just seems that what Oprah likes everyone likes. J Kim Walker Owner/Marketing Director Peak Automotive

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