Karen Vonder Meulen - Rolls Royce Head of Corporate Communications When January 25th, 2008 at 3:00 PM EST Duration 30 minutes
Karen Vonder Meulen is the new Corporate Communications Manager for Rolls Royce North America and shares her automotive career path, aspirations and experience in this enlightening podcast interview.
Karen Vonder Meulen brings more than 15 years of communications and media experience to Rolls-Royce. She joined BMW North America in 1998, where she was the Marketing, Events, Sports and Cultural Communications Manager. In this role she was responsible for media relations and communications strategy for a wide range of projects and initiatives, including the development of the company’s arts and culture program.
In her new position, Vonder Meulen is responsible for Rolls-Royce corporate communications across the United States, Canada and Mexico. She will be located at the company’s North American headquarters at Woodcliff Lake, New Jersey.
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Interview with Patty Lanning - Heavy Duty Engine Oil Brand Manager, Shell Lubricants When December 1st, 2007 at 1:00 PM EST Duration 30 minutes Patty Lanning is Heavy
Duty Engine Oil Brand Manager, Shell Lubricants and has been with the business
for three years.Previously at Shell,
Patty was the Transport Group Marketing Manager.
Patty is responsible
for overall brand management for Shell Rotella®, Shell Rimula® and Pennzoil Long-Life® products. Her duties include managing all
advertising, public relations, promotions, tradeshows, research, event
marketing and racing sponsorship needs.
Prior to joining Shell, Patty was a Partner and an Account Director on the agency side for Shell’s advertising agency of
record working for 10 years on the Shell lubricants business.Patty oversaw strategic and tactical
planning, market analysis, budget management, broadcast and print production,
promotions, tradeshow marketing, direct marketing and integrated
communications.
Patty holds a Bachelor of Arts degree in
Speech Communications and Journalism from Texas A&M
University.She is currently a member of the Houston
Advertising Federation.
For more information and consumer tips on oil and gas products go to:
The term
‘Shell Lubricants’ collectively refers to the companies of the Shell Group
engaged in the lubricants business.Shell lubricants companies are
global leaders in lubricants and operate in approximately 120 countries
worldwide. They manufacture and blend products for use in a range of
applications from consumer motoring to food processing and heavy industry to
commercial transport. The Shell portfolio of top-quality lubricant brands
includes Pennzoil®,
Quaker State®,
FormulaShell®,
Shell Tellus®,
Shell Cassida®,
Shell Rotella®
T, Shell Spirax® and
a portfolio of car care products and Jiffy Lube® services.
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Ever think about a career in the automotive industry? When October 17th, 2007 at 3:00 PM EST Duration 24 minutes Grace Appleton is Director/General Manager, Wholesale Solutions at JMsolutions. Grace is tasked with providing dealers with products, services and training to increase their wholesale profitability. Her goal is to help dealers become more efficient at buying and selling their wholesale inventories through online auction venues and in the physical auction lanes. AAX™ Run Lists – her first product to market – integrates dealers’ AAX™ Buy Lists with vehicles in physical auction Run Lists.
Prior to joining JMsolutions, Grace was employed by ADESA Auctions. During her six years with the company, she held the positions of Director National Sales and Director, North American eBusiness Strategy. During her tenure in eBusiness, Grace led the ADESA eTeam through its development and deployment of AutoIMS and was instrumental in helping ADESA contract the TFS/LFS Dealer Direct upstream selling system. Grace gained valuable customer experience as the ADESA national account representative for companies such as Ford Motor Company, Enterprise RAC, World Omni Financial Corp., Bank of America, ARI and many other national clients.
Prior to joining ADESA Corporation, Grace was employed by ADESA Canada as director of Internet Strategy. In this position, she oversaw the development and creation of ADESA.CA, ADESA Canada’s informational Website and DealerBlock.com ADESA Canada’s online auction.
Grace has over 20 years in the automotive industry. She has worked on various sides of the business, including new and used car sales, software and data sales and Finance and Insurance (F&I) management through her employment with Ontario Chrysler, Canada’s largest Chrysler dealer and the Canadian Black Book (CBB).
Grace and her family, originally from Toronto Canada, have recently moved from Indianapolis to Boca Raton, Florida where they are enjoying the fabulous weather and various recreational activities.
JMsolutions focuses on customer relationship management, dealer desking, finance and insurance menus, new and used car inventory management and reporting solutions. It also provides dealers with related training and consulting services. JMsolutions serves over 2,000 dealership clients nationwide, including the nation’s top six dealer groups. Headquartered in Deerfield Beach, Fla., JMsolutions has major operations in Dallas, Texas. http://www.jmfe-jmsolutions.com/
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Alternative Fuels, Hybrids, and Efficient Vehicles Oh My! When August 22nd, 2007 at 3:00 PM EST Duration 20 minutes
Cristin Lindsay is the Senior Director of the Automotive X-Prize.
The goal of the Automotive X PRIZE is to inspire a new generation of viable, super-efficient vehicles that help break our addiction to oil and stem the effects of climate change.
The multi-million-dollar Automotive X PRIZE purse will be awarded to the teams that win a stage race for clean, production-capable vehicles that exceed 100 MPG equivalent fuel economy. The competition is open to teams from around the world.
Before coming to the Automotive X PRIZE, Cristin was the Director of Operations for X1 Technologies, helping the desktop search company develop its innovative software, and previously worked on several ground-breaking startup companies at Idealab. Cristin was part of the Leadership and Organizational Development group at Times Mirror and started her career in Advertising Operations at the Los Angeles Times. Cristin holds a BA in History with a minor in Anthropology from UCLA.
All that hybrid technology is confusing right? Well Cristin is here to answer all of our questions and help us navigate through the world of alternative fuels, hybrid technology and true energy efficient vehicle choices.
Her tips will help you be more educated about your options out there!
Make sure you read more about the Automotive X-Prize at auto.xprize.org.
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eBay Motors: Tackling The World's Largest Online Marketplace When July 11th, 2007 at 3:00 PM EST Duration 20 minutes
Sarah Draley is the Vice President of Marketing and Acquisitions at Rocket City Automotive Group, Inc.
In 2002, eBay Motors invited Sarah Draley to jump start their “Dealer Assistant” program in the Chicago market. Since then, she has assisted hundreds of dealerships throughout the United States sell vehicles on eBay Motors. In early 2007, her second company, SODAauctions.com, was acquired by the Rocket City Automotive Group, Inc. (RCAU), holding company for CompleteAuto.com. Ms. Draley joined the RocketCity team as Vice President of Marketing and Acquisitions.
Sarah has earned the reputation as an expert on how to buy and sell on eBay Motors. She provides extensive training to dealerships and private parties on how to approach the “world’s largest online marketplace” with confidence and success. Her podcast will give you tips on how to buy, sell, and traverse the online vehicle auction world.
Her tips will help you buy smartly, sell your vehicle safely and gain eBay Motors savvy!
How To Read A Tire’s Sidewall and Tire Safety 101 When June 18th, 2007 at 3:00 PM EST Duration 20 minutes
Mary Aichlmayr is managing editor of Tire Review magazine, a business publication read by more than 30,000 independent tire dealers in North America.
Tire Review is dedicated to the success of tire dealers serving the passenger, commercial, agricultural, specialty and off-the-road tire markets. Mary writes several feature articles for the monthly magazine as well as a regular column that focuses on business operations and management strategy. She also manages the Tire Review Web site.
Mary will be sharing tips on tire safety, including checking your tire pressure and making sure your tread is sufficient. Aren’t those sidewall measurements a mystery? Well, not any longer with Mary’s help. She will tell you how to easily read the sidewall of your tire!
How To Sell Your Car Private Party and Get The Most Money Out of Your Older Vehicle When May 15th, 2007 at 3:00 PM EST Duration 30 minutes
Heather Conary is a founding partner of Illumination Design Creative Services, based out of Orrington, Maine. She also works in communications at Downeast Toyota-Scion-Buick in Brewer, Maine.
Heather is currently attending the University of Maine’s Orono campus, working towards a Bachelors degree in Business Administration with a concentration in Marketing.
Heather has published articles in AutoSuccess Magazine, an automotive trade publication, as well as online at SitePoint and SEOChat as well as AskPatty.com! Heather brings her marketing experience, professional knowledge, and her willingness to learn and adapt to Women's Automotive Association International, and serves us as the Director of Women Dealer Relations.
Heather will share tips on how to make the most of your private=party sale, from the cleaning to the price negotiation. Her tips will take you through the entire process and take the guess work out of selling your car on your own. She will even provide a resource for printable checklists to help you even more!
Know What You Are Buying: Make Sure To Get A Pre-Purchase Inspection When April 17th, 2007 at 3:00 PM EST Duration 20 minutes
Kim Walker is Owner and Marketing Director of Peak Automotive, an independent auto shop in Apex, North Carolina. Recently Peak Automotive was selected by Motor Age Magazine as one of the Top Ten Shops in America and is recognized as “The Most Female Friendly Shop in the Triangle,” which consists of Raleigh, Durham, and Chapel Hill.
One of Kim’s favorite quotes is “Those who never risk going too far never know how far they can go.” Kim has taken her career from that of an Elementary School Counselor to becoming fully involved in the day to day operations and marketing of their family business, Peak Automotive.
Kim will share tips and background on pre-purchase inspections. When you are ready to purchase a used vehicle, you should definitely get a pre-purchase inspection on the vehicle. Kim will offer advice on what to do before you buy and what to make sure you to look for before you make a purchasing decision!
Be educated and be safe! Get your pre-purchase inspection!
Under the Hood: Lori Johnson Teaches the Importance of Oil and Coolant When March 12th, 2007 at 3:00 PM EST Duration 20 minutes
Lori Johnson, Owner and Instructor of Ladies, Start Your Engines!,
automotive classes for women, will offer advice and step-by-step guidelines for proper engine fluid maintenance. She will go over oil and coolant and what they do and how to maintain them in order to stretch the life of your vehicle.
Lori has 7 years experience as an automotive technician and a new car
service manager for a Honda dealership and has prepared test preparation guides
for the National Institute for Automotive Service Excellence.
Ms. Johnson holds professional licenses and certifications in a number of
areas including Air Conditioning Refrigerant, Pennsylvania Emissions Inspection
and Pennsylvania Safety Inspection and is ASE certified. She is a qualified
Motorcycle Safety Instructor and is a Pennsylvania State Inspection instructor.
Lori earned a certification in Automotive Technology from Pennco Tech and in
Client Server Technology from Penn State University. She has an A.A.S. degree
in Automotive Technology and is currently pursuing a B.A. in Women's Studies at
Temple University.
Why Are Women Different? When February 12th, 2007 at 3:00 PM EST Duration 40 minutes
Marti Barletta, CEO and Founder of The TrendSight Group, a consultancy specializing in marketing to women, will offer information and tips on how to market and sell to women correctly and successfully. She will bring you insight into the woman's mind during the sales process, as well as share some personal experiences and stories to highlight the most successful sales and marketing techniques for women.
Barletta, author of Marketing to Women, and co-author with Tom Peters of Trends is a recognized authority on building marketing, sales, recruiting and retention results through better communications with women. Her third book, PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders, which was released in January 2007, focuses on the golden bulls-eye of target marketing, PrimeTime Women™.
Marti's passion is figuring out what women want and showing her clients how to grow their business by boosting their appeal to the world’s biggest spenders, women.
Marti combines gender expertise, marketing experience and a lively sense of humor. I think you’ll agree that she delivers eye-opening insights and practical “how to” pointers that you’ll find enlightening, entertaining and easy to apply.
You can learn more about Marti and Marketing to Women at www.trendsight.com.
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Financing A Vehicle And Knowing About Insurance And Warranties When January 15th, 2007 at 3:00 PM EST Duration 20 minutes
Jenny Trostel, President and Owner of Saab of Baltimore (a Female Friendly dealer), will give you tips on financing a vehicle, leasing a vehicle, new car warranties and gap insurance. She will give you pointers on the steps you should take to know what vehicle price is best for you and how to know if you should lease or buy.
When Jenny was learning to drive, her father told her, “if you are going to drive them, you need to know how to fix them.” Jenny spent a summer working on cars and working in the family business. In May, 1999, Jenny opened Hunt Valley Saab with 2 business partners. In October, 2004, Jenny purchased the ownership from her 2 partners and In March 2006, the business changed its name to Saab of Baltimore.
How To Buy A Great Used Car When December 13th, 2006 at 3:00 PM EST Duration 30 minutes
Amy Mattinat, author of “How To Buy A Great Used Car”, will give you advice and helpful tips on how to shop for, inspect, test drive, and negotiate the sale of a used car. Amy will provide you with step-by-step instructions on how to create a budget for your purchase and how to factor in insurance and warranties when you are looking for that perfect vehicle.
Amy Mattinat has written both newspaper and magazine columns on automotive repairs, maintenance, car care and safety. After selling used cars for 6 years, she penned her easy-to-use manual, “How To Buy A Great Used Car,” available at www.usedcarexperts.com.
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