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Women Use Peer-To-Peer Car Shopping To Avoid Dealer Sales Environment

Published Dec 28th 2009, 9:27pm by Patty Streeter in Featured Articles

woman car buyerA growing number of women are using the peer-to-peer (P2P) marketplace as a way to shop for a vehicle lease, reports LeaseTrader.com, the nation's most popular online lease swap marketplace for car leases.

A significant portion of feedback collected by LeaseTrader.com indicates its women customers prefer to shop for a vehicle by working directly with another consumer because the P2P method removes the car dealer and sales person from the equation. In fact, avoiding the dealer sales environment was the leading reason women used the online marketplace (88.3 percent of the time) according to LeaseTrader.com.

Face it, even though women influence the majority of automotive purchasing decisions,  we don't necessarily enjoy a trip to the car dealership. While many dealerships and retail outlets are changing their marketing methods, and some are even becoming Certified Female Friendly, an AskPatty guest post by Kaira Rouda, author of "Real You Incorporated: Eight Essentials for Women Entrepreneurs," accurately represents the opinion of most women when she describes why we don't want to "go there."  Lease Trader explains this is why many woman are deciding to break the traditional car buying mold and are finding success in connecting with others on the Internet to find their next vehicle of choice.

computer and coffee LeaseTrader.com's online lease transfer marketplace connects a person wanting out of an unwanted car lease contract with a credit-qualified individual looking to pick up the remaining portion of the lease. The exiting party is able to walk away from the lease contract without harm to their credit while the incoming person gets a short-term lease with low monthly payments. The company's woman customer base is able to negotiate directly with other consumers and then facilitate the transfer with the assistance of a LeaseTrader.com account representative.

LeaseTrader.com says it has experienced annual growth in its women's customer base and today roughly 43.8 percent of its transactions are processed via women either transferring out of or into an auto lease, up from 32.4 percent in 2007. For more information visit www.LeaseTrader.com, on Twitter @Lease_Trader, or call 800-770-0207.

creative commons computer image by jdurham at morguefile.com


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