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Women Can Find Their Dream Car on Ask Patty

Published Feb 6th 2007, 8:34pm by Patty Streeter in Pressroom Press Releases
Sarasota, FL (PRWeb) February 6, 2007 -- Chrome Systems Inc., an industry leader in collecting, enhancing and distributing best-in-class automotive data, today announced that AskPatty.com, Inc. will use Chrome's applications to arm their certified automotive sales and service organizations with accurate and up-to-date vehicle research, pricing, and configuration information.

Ask Patty's partnership with Chrome will make the entire Ask Patty experience better for women by providing tools that will help make the purchasing decision easier. By adding a car configurator to AskPatty.com, it will give women the opportunity to use these features:
• In-depth research prior to visiting a dealership
• Side-by-side vehicle comparisons
• Build Your Own feature
• Look up warranty information
• Technical Specifications and Standard Features

On the Ask Patty site (http://www.askpatty.com), women can get advice on car purchases, maintenance, and other automotive related topics. Ask Patty is the most useful web site for women car buyers and with the new Chrome features, Ask Patty will provide women with even more tools to assist them in the shopping and buying process.

The Ask Patty Certified Dealer Program strives to help women find an automotive dealer in their area who they can work with and trust. An Ask Patty Female Friendly certified dealer is a dealer who creates a safe and comfortable environment where women feel welcome, and a dealer who makes the experience of purchasing and maintaining a vehicle a pleasant one. Ask Patty has already certified over 50 dealers, snapping from the East to West coasts.

"Our partnership with Chrome Systems just broadens the reach Ask Patty can have for consumer women," stated Peter Martin, CEO AskPatty.com, Inc. "We wanted to make Ask Patty as comprehensive as possible as far as car buying, and the Chrome Systems tools were the best on the market."

AskPatty.com, Inc. President Jody DeVere adds. "Ask Patty can now represent the epitome of web sites for women seeking automotive information and advice. Chrome Systems will help us deliver even more valuable information to our women consumers."

"We are excited to be working with AskPatty.com," said Peter Batten, General Manager for Chrome Systems. "AskPatty.com is providing an indispensable and much needed service for women looking to purchase or maintain a vehicle. All of us at Chrome are proud to be a part of their team and look forward to a long relationship."

About AskPatty.com, Inc. (www.askpatty.com)
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to http://www.askpatty.com. Women can ask questions through the Ask Patty site or blog (http://askpatty.typepad.com). All questions are answered by the Ask Patty advisory panel of automotive expert women, which is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

AskPatty.com is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.

About Chrome (www.chrome.com)
Chrome, which is celebrating its 20th anniversary this year, provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. These segments include manufacturers, fleet companies, dealers, Internet sites, and financial institutions. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook®, and since 1986 has collected, analyzed and enhanced automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company.

Safe Harbor for Forward-Looking and Cautionary Statements
Statements in this press release regarding the benefits of Chrome's products, including its web systems platform and all other statements in this release other than the recitation of historical facts are forward-looking statements (as defined in the Private Securities Litigation Reform Act of 1995). These statements involve a number of risks, uncertainties and other factors that could cause actual results, performance or achievements of DealerTrack Holdings, Inc. ("DealerTrack") to be materially different from any future results, performance or achievements expressed or implied by these forward-looking statements. Factors that might cause such a difference include: including selling additional products and services to existing and new customers; Chrome's success in expanding its customer base and product and service offerings; and other risks listed in DealerTrack's reports filed with the SEC, including DealerTrack's 2005 Form 10-K. These filings can be found on DealerTrack's website at www.dealertrack.com and the SEC's website at www.sec.gov. Forward-looking statements included herein speak only as of the date hereof and DealerTrack disclaims any obligation to revise or update such statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events or circumstances.

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