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Tips on Effectively Serving Female Customer

Published Nov 26th 2010, 6:41pm by Jody DeVere in Articles Pressroom

Women want to be respected as savvy consumers. Support and educate her during the sales process rather than take the role of the know-it-all automotive expert using acronyms and terminology she does not understand. Using pictures or showing her in a more visual way goes a long way in making her understand and feel more comfortable making a buying decision.

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