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#TheDollEvolves: Celebrating Barbie's New Diversity

Published Feb 26th 2016, 2:12pm by Patty Streeter in Featured Articles

thedollevolves_realistic_new_barbiesHere at AskPatty, we celebrate the diversity of our female audience: Our primary goal is to educate and encourage a woman's love for automobiles, no matter what she looks like or what her background is.

Now, after generations of being a familiar icon to little girls across the USA, Mattel is celebrating the diversity of all girls by launching a new Barbie with a range of looks that better reflect 21st century America. The new toys allow "the product line to be a better reflection of what girls see in the world around them," said spokeswoman Michelle Chidoni.

It's been nearly 60 years since the tall, thin, and busty Barbie hit the toy shelves, and she's getting her most dramatic body transformation ever with the the expansion of her "Fashionistas" doll line that includes three new body types -- tall, curvy, and petite -– as well as the classic Barbie figure. Not only can you customise Barbie’s height and weight, but you can choose from a variety of skin tones, hair styles, and outfits -- even new shoe styles!

thedollevolves_realistic_new_barbiesLast year Mattel began Barbie's transformation by introducing 23 new dolls with different skin tones, hairstyles, and outfits. Mattel also gave Barbie new "flexi-ankles" to allow her to wear flatter shoes, instead of perpetually pointy feet meant to fit into sky-high heels. (Because really, girls do enjoy kicking around in flats -- the better for driving, right?)

Together, with the new body shapes, Mattel will have total of 33 new dolls in the Barbie line by the end of the year including four body types, seven skin tones, 22 eye colors, 24 hairstyles, and countless on-trend fashions and accessories. We can only imagine that she'll also be getting a new car to keep up with her new appearance.

"We believe we have a responsibility to girls and parents to reflect a broader view of beauty," said Evelyn Mazzocco, senior vice president and global general manager of Barbie, in a company statement.

The new body shapes are on sale now at Barbie.com and will appear in retail stores later in 2016.

Learn more about the evolution of Barbie, here at Time:

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