Volkswagen recently created an unusual advertisement to make an important point: The commercial, supposedly set in a movie theater in Hong Kong, shows an audience watching footage of a road trip from the viewpoint of the driver's seat in a moving car.
However, after a few moments, a mass text using a location-based broadcaster is sent to moviegoers inside the theater. At first, as much of the crowd reaches down to grab their phones, it seems the video is about to be a scolding for not silencing devices inside the theatre; after all, everybody knows texting in the movie theater is bad. However, the true message is much more important than that.
In 2012, the National Highway Traffic Safety Administration estimated that 3,328 people were killed and another 421,000 people were injured in accidents involving distracted drivers. "[B]ecause text messaging requires visual, manual, and cognitive attention from the driver, it is by far the most alarming distraction," the NHTSA's website says.
According to Volkswagen's commercial, “Mobile use is now the number one cause of death behind the wheel.” The auto manufacturer’s public service announcement has made a striking impression: Since the video first hit the internet in early June, it’s already amassed more than 21 million views.
Summer is here and travel season is upon us. Please be safe: AskPatty joins with Volkswagen to remind you to keep your eyes on the road.