I found some really interesting points about women car buyers on a great site called AskPatty.com. Ask Patty is a site designed to help women get automotive information. From the site:
Are a women auto buyers really different from male auto buyers?
That is a resounding Yes. Here are some facts on women car buyers versus men:
Women spend approximately 17 weeks on the new car buying process, three weeks longer than men.
are more inclined to purchase cars that they consider fun-to-drive and
that are well made. In contrast, men prefer vehicles that are a good
value for the money, are comfortable, have nice exterior styling, good
fuel economy and display a certain image.
Women, more than men,
place a high value on a vehicle's reliability, durability, passenger
seating capacity, safety features and availability of four-wheel drive.
Women rate safety as the most important aspect when shopping for new vehicles.
Fifty-seven percent of Female buyers seek advice from automotive authorities before buying a new car.
Female auto buyers will shop an average of three dealerships for best price and best treatment.
One third of female buyers read an average of four automotive magazines for 12 months before purchase.
Females place the most importance on dependability, functionality and economic factors when buying.