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Penske Toyota Partners with Ask Patty to Market to Women Consumers

Published Oct 31st 2006, 1:38am by Patty Streeter in Pressroom Press Releases

Penske Toyota, one of Southern California's finest Toyota dealers, will embrace the Ask Patty concept.

Los Angeles, CA (PRWEB via PRWeb) October 29, 2006 -- Penske Toyota, one of Southern California's finest Toyota dealers, will embrace the Ask Patty concept. Penske Toyota owes this distinction to their high level of customer service and outstanding reputation of total customer satisfaction. Penske Toyota's partnership with Ask Patty represents an increased commitment to the female car buyer to provide a safe and comfortable buying experience.

The Penske Toyota showroom is a virtual motor sports racing mini museum. Mounted on the wall is the original 1997 INDY race car from the Roger Penske race team. It boasts an 800-hp turbocharged DOHC V8 with a Penske transmission and steering system. That power is all controlled by a Sun Microsystem ECU. The Penske name is rich with history and the racing team is a large part of the Penske Toyota heritage. This year Penske Racing (www.penskeracing.com) fielded the new Porsche RS Spyder exclusively in its first full season of competition in the American Le Mans Series.

Penske has gone above and beyond already to make their female customers feel welcome. They have female service advisers and the service department is open 7 days a week. They provide complementary strollers for young mothers and a play area for children.

Penske Toyota is active in the community and has continually supported the Boy Scouts of America, Downy Police and Fire Foundation, CHP 550 Squad Club, and ARC of Southeast. Penske Toyota also regularly lends a hand with the American Red Cross, donating significant funds to aid Hurricane Katrina victims. Penske recently joined forces as a sponsor of Women's Professional Beach Volleyball.

In Los Angeles, driving a Toyota Prius Hybrid is both a fashion and political statement. It announces that you care about the environment and alternative energy. If you are shopping for a 2006/2007 Toyota Prius, Penske Toyota has inventory in stock (www.askpatty.net/pensketoyota).

Penske Toyota's Service Department is an Automobile Club of Southern California (AAA) approved auto repair facility. They are ASE and Master certified and hold Toyota Excellence Certifications in Parts, Service and Guest Relations. Penske Parts and Service offers direct shuttle rides, convenient and safe facilities, and an array of in-stock parts for all of your vehicle's needs. Penske Toyota is a full-service dealer with multi-lingual employees in every department to assist with sales, financing, parts and service. Penske Toyota employees can do business in Spanish, Farsi, Tagalog and Vietnamese.

"Penske Toyota's decision to partner with Ask Patty reflects the kind of forward thinking needed to deliver consistent outstanding results in customer satisfaction and sales growth with women consumers," stated Jody DeVere, President of Askpatty.com, Inc. "Penske Toyota will enjoy a strategic advantage in the Southern California marketplace with women consumers by becoming an Ask Patty 'female friendly' certified dealership."

Car purchases made by women represent over half of all vehicles sold annually in the United States with revenues topping $80 billion every year. Until Ask Patty, there hasn't really been a website exclusively devoted to their needs and concerns.

About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

AskPatty.com is endorsed and in partnership with CarsMagazine.com, (http://carsmagazine.com), a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

Visit Penske Toyota at http://www.askpatty.net/pensketoyota or contact Lihn Lam at 800-965-3405.

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