Ask Patty likes to interview some of the up and coming ladies in our
industry and our chat with Tiffany Nabozny wasn't an exception. She is
a bright young star in the automotive world and we are here to
introduce you to her and watch with us as her star keeps rising!
ASK PATTY: Tiffany, tell us about Northwood University and what you do with the school.
Tiffany: I am currently a Junior at Northwood University studying the Automotive Marketing/Management program. Northwood University is unique because of the major it offers focusing on the automotive industry. Northwood is a small, private school with about 2,000 students. It is located in Midland, Michigan in a quite rural location, making the Fall the best time of the year to hold the Northwood University International Auto Show.
Perhaps the most unique and exciting part of NU is that the student body puts on the Nation's largest outdoor auto show, which plays host to about 50,000 visitors. As the 2005 NUIAS General Chair, I am currently planning the 2007 show which is September 28-30th. This three day weekend is a great opportunity for families to come out and enjoy the beautiful scenery at NU, while checking out various models of new cars from virtually almost every manufacturer possible!
Along with our auto show, which I can talk about for
hours, I also intern at the North American International Auto Show in
Detroit, Michigan. I have also worked as an Automotive Marketing tutor
in Northwood University's Timberwolf Learning Center.
ASK PATTY:We heard you are the General Chair of the 2007 Northwood Auto Show! How did you get involved with that event?
Tiffany: I actually climbed the ladder to the General Chair position. I started as a team member of Lexus my freshman year of college, progressed to being captain of team Chrysler my sophomore year, sat on the executive board as Specialty Chairperson my junior year, and now I am running the executive board as General Chairperson going into my senior year. When I started off as a team member, I did not have any expectations of progressing, I looked at the auto show as a learning experience. However, once I got involved I grew so passionate about the show that I felt the desire to get more and more involved! The auto show has grown to be a huge part of my life, in which I work everyday to make sure this year's show is a success.
ASK PATTY: Tell us more about the Auto Show and when it is and what we can expect at the show.
Tiffany: NUIAS is the Nation's largest outdoor auto show. The neat thing about this show versus traditional auto shows is that our show is surrounded by the beautiful scenery outdoors. Also, if you are interested in a vehicle, NU students are trained as product specialists to answer any of your questions. You can even sit in the vehicles and explore. At this year's show we plan on getting more concept cars from the manufacturers! This means that the show's guests will get a peak into what we can expect on the roads in the future. You can also expect to see displays surrounding each individual brand made by the NU student body. The displays will be built around this year's theme "The Desire. The Drive. The Destination." This theme doesn't just focus on where the general public in going, but how they are getting there. The show dates are September 28-30th - free entry and parking!
ASK PATTY: What made you decide to get involved with the automotive industry?
Tiffany: Throughout high school, I worked part-time at a Chrysler-Jeep dealership in which I did clerical jobs. I really enjoyed the atmosphere and the environment of the industry. I also noticed the tremendous amount of potential to progress in such a fast paced industry. I love the high energy and competitive atmosphere I found in the dealership setting. After high school, I was drawn to learn more about employment opportunities within the automotive industry. I decided on NU after finding out that they specialized in both Automotive Marketing and Aftermarket.
ASK PATTY: What advice would you give a young woman who was interested in starting a career in the automotive industry?
Tiffany: Sometimes females, young woman especially, can find being in a male-dominated industry frustrating. I found that a lot of people didn't take me seriously. However, I took that negative energy and turned it into a challenge; a challenge to succeed. Don't ever take no for an answer when you want to succeed and make your dreams come true. Feed off other people's negative energy and turn that into a challenge for you to do better. Also progress and move forward. If something is holding you back, leave it behind, because at the end of the day you will have to face yourself in the mirror and make sure that you are proud of who you are. Also remember, never act outside your character or jeopardize yourself to advance. Your moral character and ethics make up who you are and make sure they remain when you make it to the top.
ASK PATTY: Have you seen any changes in how vehicles or aftermarket products are being marketed to women?
Tiffany: I feel the market in general is trying to cater more toward women in general. (It's about time!) I don't think this means catering toward women's needs, because in reality we are looking for the same quality vehicle as men. I believe that the industry is seeing women as primary buyers now, therefore trying to present products in a fashion that appeals to female buyers. This is important because females have a strong buying influence. If you don't believe that statement, just ask any husband that had to go home forgetting to consult their wives before a major purchase. (Not a pretty picture!)
ASK PATTY: And for fun, what was your most recent car purchase and why did you purchase that particular vehicle?
Tiffany: My most recent car purchase was not so recent. I bought a used car going into college based primarily on price, due to my college student budget! Not the most glamorous vehicle, but it has proved to be reliable. However, my first purchase after I secure a job prior to graduation will be a new vehicle!