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Ford Supports Breast Cancer Awareness with its Warriors in Pink Programs

Published Oct 10th 2007, 11:29pm by Jody DeVere in Featured Articles

Fordwarriorinpinkbanner As we've seen recently illustrated by our own community members, Ford's "Warrior in Pink" program offers lady car fans a way to indulge their automotive need for speed while also showing their support of breast cancer awareness. Besides a perfectly pink accessorized Mustang, Ford supports breast cancer awareness in a broad variety of ways.

Ford's "Warrior in Pink" awareness program includes support from celebrity spokespeople Melissa Etheridge and Kelly Clarkson and also provides a variety of programs and products from cars to clothing. Here's a tour of Ford's "Warriors in Pink" programs found at www.fordcares.com.

Ford_wip_pinkponybadgeFord's Commitment to the Komen Race for the Cure
At the head of the fight against breast cancer is Susan G. Komen for the Cure with their resounding promise to save lives and end breast cancer forever by empowering people, ensuring quality care for all, and energizing science to find cures. Nancy Brinker founded the Susan G. Komen Breast Cancer Foundation in 1982 in memory of her sister who died of breast cancer at age 36. 1983 marked the beginning of the Komen Race for the Cure(R), which has now grown from one Race in 1983 to more than 115 Races and more than 1.5 million participants planned for 2007. The Komen Race for the Cure Series is now the world's largest and most successful education and fundraising event for breast cancer, bringing together more than a million believers each year to battle breast cancer by walking or running the 5k marathon.

Click to find the date and location of a Komen Race for the Cure event near you. For current Race for the Cure information, call 1-888-603-RACE (7223). Ford is proud to be celebrating its 13th year as a National Series Sponsor of Susan G. Komen Race for the Cure. Since 1995, Ford has dedicated more than $90 million to Susan G. Komen for the Cure. More than 50,000 Ford employees have run or walked in Races across the country to support the cause, and thousands of Ford dealers across the nation have gotten involved by participating in the Komen Race for the Cure at their local Race sites. Those who attend an event can visit the Ford tent for a free Warrior bandana and tattoo while supplies last.

Ford_warriorinpink_black_convertibl "Warriors in Pink" Ford Mustang Accessory Package
Ford's limited-edition 2008 V-6 Mustang "Warriors in Pink" Accessory Package adds muscle to the fight against breast cancer. In celebration of Komen's 25th Anniversary, $250 from the sale of each package will go directly to Susan G. Komen for the Cure. The special package starts with a black, white, or silver coupe or convertible Mustang and adds pink rocker tape striping, pink stitching on black GT seats and leather-wrapped steering wheel, and special Mustang pony badging over pink breast cancer awareness ribbon. These vehicles are extremely limited, so contact your local Ford dealer today to reserve yours.

"Warriors in Pink" Sweepstakes
Take your fight against breast cancer to the streets and enter for a chance to win a your very own one-of-a-kind "Warriors in Pink" Mustang. The grand prize custom Mustang features all the extras described above and is designed to unleash any woman's inner Warrior spirit. Two additional winners could also have a chance to take home custom "Warriors in Pink" prize packages full of everything from cool gear to an exclusive getaway. Every entry raises awareness, so join the fight and enter the "Warriors in Pink Mustang Sweepstakes" by December 31, 2007.

Ford_wip_melissa_etheridge Have a Listen: Melissa Etheridge's "I Run for Life"
Oscar and Grammy Award winner, wife, and mother, Melissa Etheridge, knows just how breast cancer can threaten our most precious human relationships. She also knows how it endangers the most precious human relationship of all--the one we have with ourselves. Diagnosed with breast cancer in late 2004, today she is cancer-free.

Melissa's song, "I Run for Life," is more than anthem in the fight against breast cancer, it also shows her support for breast cancer charities and her commitment to the cause. Record royalties from "I Run for Life" benefit two charities dedicated to the fight against breast cancer. The single is available exclusively through the iTunes Music Store for 99 cents; 20% of the download price benefits the Susan G. Komen for the Cure(R) and 80% benefits the Dr. Susan Love Research Foundation.

Melissa also offers cell phone ringtones and wallpapers so that subscribers of T-Mobile, Sprint, Verizon, and Cingular can carry their awareness on their mobile phones. Hear Melissa's anthem whenever you receive a call by downloading the "I Run for Life" ringtone for $1.99, or add a Melissa wallpaper to your cell phone display for $1.99. Proceeds from these purchases benefits breast cancer charities.


Ford_wip_kelly_clarkson Make a Fashion Statement with Kelly Clarkson
Kelly Clarkson rocks the cause by wearing custom-modified "Warriors in Pink" apparel. A variety of items ranging from caps to tee-shirts and hoodies can be purchased at the merchandise store on the fordcares.com site, and then visitors can click on Kelly's link to download pdfs that will allow them to modify their own clothing to what she is wearing.

Health and Information
Kudos to Ford for also including more than just fun stuff that benefits their own brand campaigns. The fordcares.com site also offers links to an assortment of breast cancer awareness sites that offer everything from news, to medical info, to organizations focused on finding a cure.


by Brandy Schaffels
Contributing Editor

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