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Expert Panel Member Deborah Renshaw Featured in AutoSuccess Magazine

Published Aug 24th 2006, 6:55pm by Patty Streeter in Pressroom Articles

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WOMEN SPEAK IN ESTROGEN AND MEN LISTEN IN TESTOSTERONE

By Deborah Renshaw

Recent results from surveys conducted by CARMAX and Capital One Auto Finance, concluded that women continue to be unsatisfied with their car buying experiences. The fact that 80% of all car buying decisions are influenced by women and 50% of all new car purchases are made by women, suggests that the market for women buyers represented $80 billion dollars of new car sales, reported in 2005, (source NADA data). These numbers are rather disturbing considering that women are still buying 50% of the automobiles, yet their car buying experiences have not improved according to these recent surveys.

Go here for original article in AutoSuccess.

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