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Don Reid Ford Partners With AskPatty.com To Market To Women Consumers

Published Aug 14th 2006, 9:49pm by Jody DeVere in Pressroom Press Releases

Don Reid Ford of Maitland, FL one of the oldest and largest Ford Dealers is the First Ask Patty dealer working to provide women consumers a safe and friendly place to shop.

Sarasota, Fla. (PRWEB) July 17, 2006 -- Don Reid Ford, one of the nation's leading Ford dealerships, is the first new car dealer in Florida to embrace the Ask Patty concept. Don Reid Ford recently celebrated their fortieth anniversary and has long enjoyed a well-known reputation for outstanding customer satisfaction and service. Ask Patty represents Don Reid Fords commitment to female car buyers.

Don Reid Ford is a multiple winner of Ford Motor Company’s prestigious President's Award. This award for outstanding customer satisfaction is a prime example of the dealership's goal to create lifetime customers, and deliver the finest products Ford Motor Company produces in a pleasing, friendly, family atmosphere.

“Ask Patty is a truly unique and comprehensive marketing and training program aimed at improving dealership results with women consumers,” says Rusty Reid, Principle of Don Reid Ford. “We are pleased to be part of the Ask Patty program and look forward to our improved results in sales, service and overall CSI scores from our women customers.”

Jeff Odato of Chumney & Associates Advertising, ad agency for Don Reid Ford adds, “Ask Patty is a complete 'package' and in this day and age, dealerships really need to take all the necessary steps to attract, sell, retain and create brand loyalty with women consumers. Don Reid Fords decision to partner with Ask Patty reflects the kind of forward thinking needed to deliver consistent outstanding results in customer satisfaction and sales growth to this important consumer segment.”

Women represent over half of all vehicles sold annually in the United States with revenues topping $80 billion every year. Until Ask Patty, there hasn’t really been a website exclusively devoted to their needs and concerns.

Ask Patty provides women consumers the opportunity to post questions about car buying, selling, repair and maintenance to a panel of expert automotive women. Ask Patty is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty automotive advice blog by going to http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women, headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

About Ask Patty:
Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can ask Patty for automotive advice on the Ask Patty “Get Advice” blog, Patty will typically reply back to you the same day. Selected questions and answers will be answered by the panel of automotive women experts for the benefit of all women.

Visit Patty at http://www.askpatty.com

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