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Diva Marketing Blog - Article

Published Aug 24th 2006, 11:14pm by Jody DeVere in Pressroom Articles

As a card carrying Diva, I must admit I love to shop. Shoes, clothes, books, music I even like grocery shopping. However, there have been a few traumatic experiences in my shopping life and several of those were centered around car shopping.
I hope those good ole boys have since wised-up and figured out that women purchase 50% of vehicles sold in the U.S. That amounts to over $80 Billion. Not a bad deal.


Ask_pattyJoin me in welcoming Ask Patty to the blogosphere. Never again do women (or men) have to be afraid to ask questions about cars. Ask Patty is billed as a safe place for women to get advice on car purchases, maintenance and other automotive related topics. The women behind (no guys on the panel) Ask Patty are experts in the automotive field. There's even a Nascar professional driver - Deborah Renshaw who holds a very pretigious win record. How cool is that?! The rest of the impressive line-up includes:


Karen Salvaggio - professional racecar driver and Vice President for Women in Racing with the Women's Automotive Association International.
Sandra Wingate - Concept Schools, Inc.
Heather Becklin - Ford Motor Company. Heather's degree includes a concentration in Automotive Marketing Management.
Gayle Clark - Motor City Sales and Services, L.L.C.
“Daytona” Dayton - Producer/Host of Daytona & Friends National Radio Talk; first female licensed mechanic for NASCAR and a former race car driver.
Karen Payton - On Wheels, Incorporated
One more creative note .. Ask Patty is sponsored by three organizations including Women's Automotive Association. Elisa Camhort knows all about sponsorship blogs.


Another group of women recently joined the blogosphere. Babson College - Center for Women Leadership Babson's Women Business Blog. The blog has potential of providing interesting information but beware of the obnoxious video.

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