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#Canada The Globe and Mall: What women want when they buy a car

Published Feb 18th 2014, 12:48pm by Patty Streeter in Articles Pressroom

To learn how to reel in some of that business, dealerships across the U.S. and Canada often look to Jody DeVere, a marketing consultant and founder of AskPatty.com, an automotive advice website for women. She routinely teaches male sales teams how to communicate effectively with women.

“If you see a bunch of guys watching football, they do not make eye contact. They talk side to side. They also do this at the dealership,” she said. “Women like a lot of eye contact. We talk face to face. We want to connect with people. Men, in selling to women, often do not make eye contact. Their eyes are shifting side to side. We interpret that as ‘I can’t trust you,’” she said.

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