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AutoExtra.com Partners With Ask Patty to Provide Female Friendly Content

Published Mar 19th 2007, 9:14pm by Jody DeVere in Pressroom Press Releases
Sarasota, FL (PRWeb) March 19, 2007 -- AskPatty.com, Inc. announced today a partnership with AutoExtra.com to provide online automotive content geared toward women consumers. AutoExtra.com provides resources for car safety, recalls, buying and selling new and used cars, and financing. AutoExtra.com's partnership with Ask Patty represents an increased commitment to the most influential group of car buyers: Women.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be challenging for women who are first time car buyers or who have had a bad experience with a salesperson or dealership.

"AutoExtra.com recognizes how important women car consumers are to the automotive business," said Joe George, AutoExtra.com vice president, strategy and business development. "AskPatty.com is a great resource that will allow us to better serve a vital segment of our consumer base."

More Female Facts:
Women account for 85% of all consumer purchases
including everything from autos to health care:
· 91% of New Homes
· 66% PCs
· 92% Vacations
· 80% Healthcare
· 65% New Cars
· 89% Bank Accounts
· 93% Food
· 93 % OTC Pharmaceuticals
American women spend about $5 trillion annually - over half the U.S. GDP and moms in particular spend $1.7 trillion annually.

Women represent the majority of the online market
Women process information and make purchasing decisions differently than men:
· 59% of women feel misunderstood by food marketers
· 66% misunderstood by health care marketers
· 74% misunderstood by automotive marketers
· 84% misunderstood by investment marketers
· 91% of women in one survey said that advertisers don't understand them

"Women are the majority car buyers and are doing most of their initial research online," stated Jody DeVere, AskPatty.com, Inc. President. "By addressing the needs of women and providing more resources for women online, AutoExtra.com is a great example of the direction of the online automotive marketplace."

About AutoExtra.com (www.autoextra.com):
AutoExtra.com, based in Norfolk, Va., maintains the second largest used automotive database, with more than 1.4 million used car listings. AutoExtra.com, a division of Cox Auto Trader, was launched in February 2005 and uses inventory from both private sellers and dealerships to create an easy-to-use marketplace for used car buyer and sellers.

About AskPatty.com, Inc. (www.askpatty.com):
Ask Patty provides women consumers the opportunity to send questions about car buying, selling, repair and maintenance to a panel of female automotive experts, and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty web site by going to http://www.askpatty.com. Women can ask questions through the Ask Patty site or blog (http://askpatty.typepad.com). All questions are answered by the Ask Patty advisory panel of female automotive experts, which is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

AskPatty.com is a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.

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