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AskPatty in the News, March 16 through March 31, 2008

Published Mar 31st 2008, 9:53pm by Patty Streeter in Pressroom Articles

March 18, 2008
AskPatty at Reuters.com "Fashion, Cars and Avatars in Second Life"
You're invited to Second Life for the Motorability Island Grand Opening Charity Benefit Event "Fashion, Cars and Avatars" on Saturday, March 29th,  2008, from 9am to 5pm SLT.

This Second Life charity event benefits United Spinal Association with a fashion show at caLLie cLine's BeaCh club and resort featuring fashions from Callie Cline and Aspire, and also includes an official SLASCAR racing event on the Fairgrounds Speedway. Sign up for the racing event with Suki Ming.
Read the complete press release at Reuters.com

 

March 26, 2008
Jody DeVere and Peter Martin at Dealer Digest Daily.com "Women at 65% of market"
Jody Devere and Peter Martin explain how AskPatty.com provides automotive advice for women and trains dealers in better marketing techniques to attract educated consumers.
Click to watch the video at DealerDigestDaily


Jody DeVere at Auto Success Online "Speaking Her Language on the Service Drive
Not only do women account for more than half of all vehicles sold in the U.S., today they are the driving force in the service department. 83 percent of women are responsible
for the maintenance of their own vehicles.


AutoSuccess_Apr08p26-27 The service department is crucial to the profitability of your dealership. It is important to your sales to be an effective
communicator with women customers. These skills require some rethinking of your approach to be more successful.

Click here to download the PDF and read the complete article


March 27, 2008
AskPatty Female Friendly Dealer Sue Seboda in the Maryland Gazette: "Women in Business Conference to showcase strides women are making"
When Nancy Regelin started the first Women in Business Conference with the Rockville Chamber of Commerce nine years ago, 109 businesswomen attended.

The business climate was different nearly a decade ago because women in prominent positions fell under the radar, Regelin said.

''It was very difficult to even find the women that were in business," Regelin said. ''They did not have a very high profile other than some of the service providers we dealt with on a day-to-day basis."

Click to read the complete news article in The Maryland Gazette



March 27, 2008
AskPatty at Lipsticking.com "Marketing to Women Online Goes On and On -- Just Ask Patty!"
Senior Analyst, Debra Aho Williamson, says, "The US Internet population remains firmly skewed toward females. In 2008, 100.4 million females and 93.5 million males will go online at Womentalkingsecretly least once a month..."

So, who's reading your blog, visiting your website, contemplating your products and services? It's a girl. Or, her Mom. What does it mean? It means women are standing up to be counted.

Case in point... just heard from my favorite car gal, Jody Devere over at Ask Patty! that Zig Ziglar, yes, THE "you can have everything in life you want if you will just help enough other people get what they want" guy...is now partnered with Ask Patty! to Help Auto Dealers Build Relationships with Women."
Click to read the complete blog at Lipsticking.com



AskPatty in Second Life at The Grid Live
From: United Spinal Association Fashion, Cars and Avatars Event in Second Life to Raise Awareness About Spinal Cord Injury Quote from the site - Cars! A passion, a hobby, and a culture. It all comes together for Second Life residents on Motorability Island in Second Life.
Read the complete blog at The Grid Live


AskPatty at A Short in the Cord "My Second Life"
"Why are you telling us this?" you ask. Because on March 29th, the UnitedSpinal.org Car Culture Motorability Island opens in Second Life, bringing together car enthusiasts and spinal cord disorder awareness. The Grand Opening on Saturday is geared TO RAISE AWARENESS about spinal cord injury and other disorders and diseases that affect the spinal cord including MULTIPLE SCLEROSIS (see, it is relevant after all), as well as to have fun with cool cars. It has a catchy name, too, "Fashion, Cars and Avatars Event in Second Life to Raise Awareness About Spinal Cord Injury." There will be a fashion show, dancing, and car racing as well as lectures and information exchanges. [I wonder if my avatar can dance...]
Read the complete blog at A Short in the Cord



March 29, 2008
AskPatty at Beats 'N Pieces "Fashion, Cars n' Avatars"
Today is the official 'Grand Opening' of United Spinal Association's 'Motorability Island', the vast 7 sim complex that used to belong to Pontiac. It's been a mammoth task sorting out everything since the handover and we've not finished yet, but we're at the stage where we can step back for a day, open the place officially and then finish off later.
Read the complete blog at Beats 'n Pieces



AskPatty and Motorability at The Essence of SL: "callie cLine/Kiana Dulce fashion show"
The Motorability sim hosted the callie cLine and Kiana Dulce fashion show to benefit the United Spinal Association. Event proceeds, sales of goods and services from commercial enterprise and sponsorships contribute to raise awareness and provide funding to support United Spinal Association programs in the virtual and real world. You can go to this link to donate.
Read the complete blog at Essence of SL


March 30, 2008
AskPatty and Motorability at VintFalken.com: "Motorability, The United Spinal Association in Second Life"
When I asked whatever happened to Motorati (the Pontiac sims) a while ago, I got told it was baptised 'Motorability' and handed over to the United Spinal Association. Wondering what the hell cars had to do with spinal cord injuries - except for causing them - I did not really see the link.
Read the complete blog at at VintFalken.com



Ask Patty and Motorability at SLNN.com: "Fashion, cars and avatars mark Motorability Island grand opening"
Saturday marked the grand opening of Motorability Island, a group of seven sims devoted to car culture where all proceeds go to United Spinal, a not for profit organization that helps those with spinal chord injuries. The group of sims, donated by Pontiac, used to be known as Motorati Island.

Motorability Island kicked off its grand opening events, Fashions Cars and Avatars, with a fashion show, featuring the spring lines of designers Callie Cline and Kiana Dulce. The well attended fashion show was followed up by a day filled with SLascar racing events and a dance held at the island’s nightclub, Parkade, located on the Accessibility sim.
Click to read the complete blog at SLNN.com


March 31, 2008
AskPatty RSS News feed featured at WSOCTV.com website
This TV station is located in Charlotte, North Carolina, and is part of Cox Enterprises and AutoTrader.com
Click to see the WSOCTV.com website

Jody DeVere in BBB Consumer Education: "Buying a New Car? Do the Homework First"
Paula Ebben with Boston's CBS4 reports that the "man's world" of car buying is changing thanks in part to advocate groups such as AskPatty.com that coach car dealers on approaching female car buyers.

In an interview with Jody Devere creator of AskPatty.com, Ebben found out that women "influence 85 percent of all automotive purchases" and "represent more than 50 percent of all new car buyers in the U.S." Yet many women still feel uncomfortable about the way they are treated at car dealerships. For instance, car buyer Cristy Gonzalez says that a sales person at one dealership she went to "didn't even introduce himself."
Click to read the complete article at BBC Consumer Education




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