AskPatty and Peter Martin on "How to Launch a Service With No Ad Budget: 5 Steps to Grow Leads With Email & Blogs"
"With absolutely no money spent on advertising, Martin's (Peter Martin, CEO of AskPatty.com) email marketing strategy landed more than 200 dealership clients in one year. - MarketingSherpa"
I'm a big fan of practical experience and reports to see what works in marketing. A case study by MarketingSherpa shows how a business used blogs and email marketing to reach their audience.
Women purchase 65% of the cars in this country and car dealerships are a hard sell. AskPatty.com is a site to give car-buying advice and information to women and at the same time market to car dealerships. They teach dealerships how to reach women and create custom websites and email newsletters targeted to women.
Here are some of the successes they had:
Get Media Attention - PR
They used their blog to get attention with the media and leveraged that attention to build an email list. When the articles came out they used the information in their email campaigns. Essentially they let the media do the research (come up with the content). Their blog had a mission - to help women have a better car-buying experience.
There aren't specifics on how they got media attention, but they got 300 articles in just six months. That included media like: The New York Times, Fox News and NPR....
Jody DeVere Named To United Spinal Assn. Directors' Board
Jody DeVere, president of AskPatty.com, has been appointed to the United Spinal Association Board of Directors. AskPatty.com provides advice to women from an expert panel of women in the automotive industry about car buying, selling, repair, care, and safety,
DeVere has more than 25 years of achievement as a successful entrepreneur focused on sales and marketing leadership, including 10 years developing web-based business solutions across diverse industries.
AskPatty at DealerMark.com: "Sell More Cars To Women"
If you own or run a dealership in America today, you've probably heard that women purchase most of the cars sold in the country; if you're like most dealers, you probably think that you are one of the only dealerships in the country that truly understands how to correctly market to women--and you're probably wrong.
Perhaps you do market correctly to women; is so, great, but, just in case you are wrong, why not take the time to investigate a company dedicated to teaching auto dealers how to engage women. If it saves you one deal, it's worth it.
The company, AskPatty.net, features over 50 female automotive experts, and the Ask Patty Female Friendly Certified Dealer program. To get the certification, you need to have your staff participate in the program. There's also a live question section, and podcasts. AskPatty.com bills itself as the number one site for women get advice and articles on car purchases, maintenance, and service.
Read the complete blog at DealerMark.com
Monday, January 14, 2008 AskPatty on the Detroit International Automobile Show at Car Concerns - Episode 96
Car Concerns with Harry Douglas did a "LIVE" Radio Broadcast coverage of the 2008 International Automobile Show in Detroit from the General Motors OnStar Sound Studio inside the G.M. World Headquarters at the Renaissance Center.
Harry scheduled an all-star line-up of sutomobile Executives, designers, and automotive journalists, including:
On Monday's show, it's AskPatty.com President, Jody Devere in the OnStar Sound Studio with Harry. Mazda Director of Design, Franz von Holzhausen. Wards Dealer Business Editor-In-Chief, Cliff Banks. Rod Maloni, Business Editor for NBC affiliate, WDIV-TV4 of Detroit.
On Tuesday, Harry has General Motors Chairman, Bob Lutz and Vice President Ed Peper in the OnStar Studio on Tuesday's broadcast.
Harry's loading the Microphone. Stay tuned as more guest are booked into this Car Concerns Exclusive.
Of course, Harry will cover the North American International Automobile Show floor wall-to-wall. No vehicle door will go unopened. No model is left untouched!
AskPatty at Marketing to Parents Blog - "Ladies Start Your Engines: Women and Automobiles"
Women customers, which includes your mommy customers, purchase 65% of all new cars and 53% of used cars, and they influence 95% of all auto purchases. (Source: Road & Travel Magazine). In honor of these stats and in light of the upcoming International Auto Show held at Jacob Javits in New York, as an act of appreciation for their business, do your parent customers a favor by sharing the following:
askpatty.com : a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can shop for vehicles at their network of certified female friendly dealerships across the U.S.
Tuesday, January 15, 2008 Askpatty at TravelMeredith.com: "Cell Phones Make Your Commute Longer?"
Distraction We all do it people. Don't even act like you don't. We chat on our cell phones while driving to work, running errands, dropping off the kids, picking up dinner - you get the idea. I've even been sitting in my car and found myself thinking "man there's nothing on the radio...I'm bored...I should call my mom..." Like there isn't the business of DRIVING and PAYING ATTENTION to keep me occupied.
Askpatty at TravelMeredith.com: "Russo And Steele's 8th Annual "Sports And Muscle" Auction to be Held January 16-20th in Scottsdale"
January 16th-20th, 2008, once again marks the high-throttle action of the 8th Annual Russo and Steele Collector Automobile Auctions "Sports and Muscle" in Scottsdale, Arizona. The premier collector car auction specializes in European sports cars, American muscle cars, hot rods, and customs.