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Are Hybrid Owners mostly wealthy, educated, active and a Democrat?

Published Jan 2nd 2008, 7:00pm by Jody DeVere in Featured Articles

Begreen I came across this article and was wondering if this survey is really accurate, so I am putting this question out to all readers . Do you drive a Hybrid and are you wealthy, educated, active and a Democrat? Do enjoy biking, yoga/pilates or outdoors activities? Do you live in Tuscon, Ariz., San Francisco, Washington, D.C., and Las Vegas?

I know quite a few Hybrid drivers who do not fit this profile at all, do you drive a Hybrid and fit here? I hate these type of surveys as they also leave me scratching my head wondering what and how the sample criteria was determined and so forth.

Here is the article text from AutoRemarketing News:

"According to a recent study from Scarborough Research, a hybrid owner tends to display several characteristics. They are wealthy, educated, active and a Democrat.

The consumer and media research firm indicated that 42 percent of households with at least one hybrid in the driveway pull in at least $100,000 annually, more than twice of the average national income.

The same group is also two times more likely to have a college degree than the rest of U.S. adults, the data showed.

Additionally, the owners are 23 percent more likely to be older than 50, according to officials.

As far as political preferences, 38 percent of hybrid owners were Democrat, 14 percent were Republican and 34 percent said they were independent, research indicated.

And within the independents, most cited they were "Independent, but feel closer to Democrat," Scarborough reported.

Hybrid_tahoe_inside_3 Fifteen percent did not identify a particular affiliation.

(Chevy Tahoe Two-Mode Hybrid pictured. Green Car Journal's 2008 Green Car of the Year(R) award at the 2007 Los Angeles Auto Show.)

Also, the company found that 81 percent "always" took part in presidential elections, 10 percent greater than the U.S. adult population.

Looking at health, 33 percent of respondents said they belong to a health or fitness club, against 18 percent of the general population who do the same. There was also a greater chance hybrid owners did such activities as biking, yoga/pilates or outdoors activities.

"Hybrid vehicles, a new measurement in Scarborough's syndicated study, are generally acknowledged to be gaining momentum and popularity across the U.S.," explained Alisa Joseph, vice president of advertiser marketing services for Scarborough.

"Given that hybrids tend to be pricier than the average car, it is no surprise that people with higher incomes are attracted to these vehicles," Joseph added. "In marketing hybrids, local dealerships have an opportunity to tap into the high incomes and high-activity level of this consumer group with advertising and promotions."

Scarborough also noted that such areas as Tuscon, Ariz., San Francisco, Washington, D.C., and Las Vegas had the highest number of hybrid owners.

"As local governments grant tax breaks and provide lifestyle incentives to hybrid owners, such as access to high-occupancy lanes on highways, there are even more reasons for consumers to drive hybrid vehicles — and creative opportunities for dealerships and manufacturers to promote them," Joseph continued."

For more information, visit www.scarborough.com.

Please let me hear your thoughts and your opinion on Hybrid ownership by commenting below.

Copy_of_jody_devere_v71 Jody DeVere
President
www.askpatty.com
www.carblabber.com











Related Links:
http://www.americanhybrids.tv/video/10089-saturn-vue-hybrid-test-drives-at-blogher.html

http://www.autoremarketing.com/ar/news/story.html?id=7165
http://www.blogher.com/node/21130

http://consumerpop.typepad.com/fizz/blogher/index.html


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