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Women-Focused Advertising -- Where is It? At Dealer Communications

Published Aug 25th 2010, 7:04pm by

As dealers and manufactures think about advertising and marketing, do they consider that women are the target?  I honestly don’t think so.  Every commercial for a dealership seems to be shouting about a sale or event.  This does not catch a woman’s attention -- I can assure you of that.  Digital ads show pictures of cars with lease or APR points.  This too, does not work for women.  Women buyers are looking for a reason to come in.  A place where they are comfortable doing business and their needs are addressed.

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