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Wired Magazine Blogs About Ask Patty: "Dealerships Unsafe for Women?"
In the 21st century, is it still such an awful experience for women to shop for a car?
I came across a press release that caught my eye because it included the following: "Ask Patty is a safe place for women to get advice on car purchases, maintenance and other automotive related topics."
COMMENTS Tuesday, 12 September 2006 - 1:48 PM PDT Name: "Aaron"women aren't the only one who've had bad experiences with car dealerships and garages, even males who know exactly what they want done to their car, ie an engineer like me, get taken advantage of. the last time i took my car in they didn't do what i asked them to, only what would get them more $$$. Tuesday, 12 September 2006 - 1:55 PM PDT Name: "Robin"As a woman, I know that going onto a car lot is pressure to purchase RIGHT NOW that I do not care to deal with. I go else where. As far as repairs go, it's awful. I know a thing or 2 about cars myself. I do not need to be talked down to or feel like I have to hold my ground about what it is that I want done. Tuesday, 12 September 2006 - 2:27 PM PDT Name: "Joe H"
My wife and I have both purchased Saturn's. One of the main reasons was because the salesmen didn't treat us like idiots. Now then... my wife knows a lot more about cars than I do. Me, I know that I get in it and it takes me places and when something's broken, I ask my wife.
Still she gets treated by
service persons and salesmen like a "girl". This happens much less at
Saturn (our local dealership has women running the service desk). Tuesday, 12 September 2006 - 6:24 PM PDT Name: "Sum Guy"
My Dad knows everything about cars. My Mother knows nothing.
Yet, my mom is the one who negotiated every car the family has bought during the last ~16 years.
On the other hand, my dad wouldn't trust her to know when a mechanic is lying about mechanical problems. They just have different skill-sets.
The funny part is that, the majority of the time, married men have to consult their wives before they can make a purchasing decision.
I do agree with what Gerhard Schroeder said, selling cars is purely about profit margins. No matter how many feminized, touchy feely sales tactics you wrap it up in, the process comes down to numbers in the end.
If you're going to take anyone with you, take someone who will show the salesperson who is boss. Doesn't matter if it's your grandmother, as long as that person can do the trick. Tuesday, 12 September 2006 - 9:29 PM PDT Name: "Jody DeVere - President Ask Patty"Home Page: http://www.askpatty.com
John, Thank you for posting this great article on Ask Patty and how women are treated at dealerships...the comments posted so far are suberb! Excellent feedbck from women. Our advisory panel of expert automotive women get and answer many questions from women on the issues mentioned here, especially their concerns about 'repairs' and getting a fair deal. Women can share their car dealership experiences on Ask Patty as well and we will published them in our featured article section!
Interested in writing original content articles for Ask Patty? Who is Ask Patty?
Patty
is a Mom, Daughter, Wife, Niece, Grandmother and Auntie, Patty is
young, old, married, single, an experienced driver, a new driver, a
race car driver , a hot rod driver, a classic car driver, a mini van
driver, a truck driver, a luxury car driver, a SUV driver, a disabled
driver, a carpool driver, a stay at home Mom, a female executive and
comes in all the sizes, shapes and colors of the rainbow... Patty is
YOU, ME and US - Women Consumers. Patty influences 80% of all vehicles
purchased in the US and buys approximately 50% of all new and used cars
and 40% of all trucks sold in the US. Ask Patty helps women have a better experience with car dealerships and automotive repair centers. We provide training to certify car and truck dealerships nationwide to become 'female friendly' and teach help them communicate better to enable women have a better experience at their dealerships. Women can search for Ask Patty certified 'female friendly' dealers on our dealer search! Thanks, again!
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