Women purchase half of the vehicles sold in the United States each year, spending over $80 billion.
Shouldn't car dealers sell differently to the needs and expectations of women influencers and decision-makers?
www.askpatty.com recently launched as a safe place for women to get advice on car purchases, maintenance and other automotive related topics. One of the main objectives of the website is to sensitize car dealers to “women’s needs.”
However, Robert Farago of The Truth About Cars is critical of a pressing need to sell cars differently to women: "I seriously doubt that there’s a female automotive perspective– even when it comes to child safety and minivanning." Listen to the interview exchange with Joy Devere, President of Ask Patty, about the justification for such initiatives here.