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Tips on Effectively Serving Female Customer

Published Nov 26th 2010, 6:41pm by

Women want to be respected as savvy consumers. Support and educate her during the sales process rather than take the role of the know-it-all automotive expert using acronyms and terminology she does not understand. Using pictures or showing her in a more visual way goes a long way in making her understand and feel more comfortable making a buying decision.

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