the all-new 2008 Chevrolet Malibu begins rolling into dealer showrooms
on November 1, Chevy is betting that Americans will be aware that the
company is back in the car business with a serious competitor in the
midsize segment. Or so says a press release announcing its massive
advertising and promotional campaign that kicks off October 17.
This integrated marketing push -- the latest in Chevrolet's "American Revolution" campaign -- will launch with an unprecedented one-day digital takeover of the leading online portals as well as automotive, sports, and lifestyle Web sites.
(Note to self: "automotive, sports, and lifestyle Web sites" sounds so.... Uhm... MALE. Can somebody please define "leading online portals"?)
According to the press release I received titled "The Ad Campaign You Can't Ignore: Chevy Malibu," Malibu advertising will dominate broadcast and online coverage of the Major League Baseball 2007 League Championships and World Series, as well as other programming on primetime network and cable television. It will also feature prominently in out-of-home and print media, including USA Today and automotive enthusiast magazines.
(Another note to self: "other programming on primetime network and cable television" AFTERTHOUGHT! Sure sounds to me as if this "integrated marketing push" is heavily aimed at men, so I'm asking our women readers to let me know where they see this vehicle advertised. Who are "YOU" and where will you see the ads?)