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Mike Dorian Ford Partners with Ask Patty to Market to Women Consumers

Published Oct 13th 2006, 7:08pm by
Detroit, Michigan (PRWEB) October 13, 2006 -- Mike Dorian Ford, a family owned and operated dealership since 1964, will embrace the Ask Patty concept. Dorian Ford owes this distinction to their high level of customer service and outstanding reputation of total customer satisfaction. Dorian Ford’s partnership with Ask Patty represents an increased commitment to the female car buyer to provide a safe and comfortable buying experience.

“At Dorian Ford, our honesty, integrity, and reliability are what make our customers come back year after year, generation after generation. They believe what we say, because we do what we say. You can count on it,” says Carolyn Dorian, General Manager of Dorian Ford. “We are pleased to be part of the Ask Patty ‘female friendly’ certified dealer program and look forward to continuing our commitment to creating lifelong relationships with all of our customers.”

General Manager Carolyn Dorian’s decision to partner with Ask Patty reflects the kind of forward thinking needed to deliver consistent outstanding results in customer satisfaction and sales growth to this important consumer segment.

Women represent over half of all vehicles sold annually in the United States with revenues topping $80 billion every year. Until Ask Patty, there hasn’t really been a website exclusively devoted to their needs and concerns.

Ask Patty provides women consumers the opportunity to post questions about car buying, selling, repair and maintenance to a panel of expert automotive women. Ask Patty is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty automotive advice blog by going to http://askpatty.typepad.com. The Ask Patty advisory panel of automotive expert women, headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

About AskPatty.com, Inc.:
Ask Patty provides women consumers an opportunity to send questions about car buying, selling, repair and maintenance to a panel of expert automotive women and is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty website by going to http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women is headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

Women purchase over 50 percent of all vehicles sold in the United States each year and influence 85 percent of the buying decisions, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the U.S. -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

AskPatty.com is endorsed and in partnership with CarsMagazine.com, (http://carsmagazine.com), a member and 2006 corporate sponsor of the Women's Automotive Association International based in Detroit, MI, (http://www.waai.com), on the Women's Board of the Car Care Council, (http://carcare.org), a SEMA member (http://www.SEMA.org) and a member of the SEMA Business Women's Networking Group.

Ask Patty Certified Dealer Program:
Properly armed with the right tools and training your dealerships can increase its share of the largest and fastest growing demographic of new vehicle buyers in the US -- Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers.

Visit Dorian Ford at http://www.askpatty.net/dorianford or contact Sarah Long.

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