Marti Barletta of Trendsight Features Ask Patty in her March Newsletter!
Published Mar 16th 2007, 4:11pm by
Greetings, Friends and Fellow Marketers:
It's beginning to feel a bit like spring! Bulbs are working their
way up and trees are starting to bud. I hope I am not carrying the gardening
metaphor too far when I say that the seeds that I sowed four years ago when the
first edition of Marketing to Women was published are flourishing. It's no
longer news that women buy 80% (or more) of everything; it's considered a well
established fact. And, I am starting to see the media acknowledging the spending
power of PrimeTime™ and Boomer Women as well.
This issue is devoted to a some Marketing to Women resources I'd
like to make sure that you are aware of. Naturally, I'm inclined to find writing
by women and about women interesting but this month, it's not just about
content. It's about community. Influential women are talking to each other,
doing business together, and sharing information to insure the success of other
women. They are creating successful new media outlets for consumers and
professionals. And, of course, it's really not just women. Men play a role in
both the Marketing to Women and Boomer arenas. But that's fodder for a future
Those of you with a passion for online content surely can't have
Creator Jody DeVere is a PrimeTime Woman™ with a passion for all things
automotive. She's created an online venue where women can do research, exchange
information and ask questions. Her female friendly dealer training and
certification programs are one of a kind. Whether you are selling, buying or
repairing cars you'll want to meet Patty. And, there are lessons to be learned
from this business model for a host of other industries. In the interest of full
disclosure, I've must mention that I've done a podcast
Blogs make great online reading. I hope you check my TrendSightings
blog now and again. But, even in this electronic age, there are times when you
can't beat paper and ink. So, if you don't know Pink,
you should! It's both engaging and informative. Their mission is helping
professional women achieve everything they can and every issue is chock full of
information including cutting edge data and emerging trends in an upbeat fun to
read format. It's impossible to pick up an issue without learning something new.
here for a free issue of Pink and a reduced subscription rate.
And for those want the latest Marketing to Women news in person
instead of on line or in print, PME will be hosting their third M2W™
Conference here in Chicago on April 25 and 26. They've lined up an
incredible roster of sponsors and speakers, including yours truly. I'll be
presenting research from PrimeTime Women™ and demonstrate how you can apply
these insights to your marketing and communications.
FUN FACT: 57% of women (versus 37% of men)
gardened within the last year. Women were also more likely to be reading
literature (55% versus 38% percent). Viva la difference! (Source:
Statistical Abstract of the United States:
Marti Barletta, president and founder of The TrendSight
Group, and her team are recognized authorities on marketing strategies focused
on marketing to women. Read more of Marti Barletta's articles on gender trends
and gender-based marketing at www.trendsight.com.
Member of the Women