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Kim Tinkham Author of Well Wheeled Woman to Join Ask Patty

Published Aug 10th 2006, 4:30pm by

CarsMagazine.com launches Ask Patty with automotive advisory panel of automotive -- industry expert women.

Sarasota, FL (PRWEB) June 23, 2006 -- CarsMagazine.com announced today that Kim Tinkham, Editor and Owner of Tink Ink Publications, will join the automotive advisory panel of industry-expert women for their new woman’s portal, Ask Patty. The AskPatty.com website (http://www.askpatty.com) launched June 8, 2006 in conjunction with Carsmagazine.com and will provide a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

In her automotive advisory role, Tinkham will respond to questions from consumer women on automotive related topics via the website, the Ask Patty interactive advice blog launched in May of 2006.

“My role as an advisory member will be to share the information that we have gathered in our research to help women take control of their vehicle purchase experience", states Tinkham. "That same information will be passed along to the automotive industry so that they too can ‘learn’ what they need to do to make women feel comfortable in doing business with them. The dealership that understands and puts into place the findings of our research will gain the benefit of a much broader consumer base."

Kim is the Editor and owner of Tink Ink Publications. She is an Editor and Freelance writer for several magazines dealing with family issues and youth sports. She is currently working on her book ‘Well Wheeled: Women taking control of their car buying experience’. Her research is in conjunction with Texas Woman’s University and includes a national survey with input from women and men on their car buying experiences. Kim hopes that the results will send an important message to the automobile industry about how best to work with women and their distinct buying wants and needs. To participate in this very important survey, visit http://www.wellwheeled.com.

Kim is a licensed ‘Path’ facilitator, motivational speaker and has over 30 years of sales background in various service oriented industries. She was co-owner of one of the largest corporate transportation companies in the Dallas-Fort Worth, Texas area for twelve years and has devoted the last three years researching and speaking to companies regarding marketing concepts to the most influential purchasing group in the world: women. Her research has run the gamut from P.T. Barnum to Mary Lou Quinlan.

Kim is married and lives with her husband, Scott, just outside of Paradise, Texas. Their son, Garrett, plays hockey for the Junior Warriors of the Eastern Junior Hockey League.

“We are very pleased to have Kim Tinkham on our board,” says Jody DeVere, President of Ask Patty. DeVere continues, “Kim’s research in preparation for the release of her new book brings to Ask Patty and consumer women a plethora of anecdotes and experiences of women car buyers to share.” According to DeVere Ask Patty provides the safe environment for women to get advice and information needed to feel empowered and confident when they go to their local dealership for car service, repairs, maintenance and to negotiate and purchase a new or used vehicle.

Peter Martin, President of CarsMagazine.com added, “Tinkham’s acceptance of the role on the advisory board for Ask Patty deepens our collective knowledge and experience of women consumers and their desire to have a better experience with their local car dealerships ”.

About Ask Patty:

Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

Ask Patty provides women consumers the opportunity to post questions about car buying, selling, repair and maintenance to a panel of expert automotive women. Ask Patty is a safe online place to share and discuss their car buying experiences. Women can submit posts directly to the Ask Patty automotive advice blog by going to http://www.askpatty.com. The Ask Patty advisory panel of automotive expert women, headed up by Deborah Renshaw -- professional NASCAR driver, and is comprised of women who hold various leadership positions in the automotive industry.

About Cars Magazine:

Founded in 1997 in Long Island, New York, Cars Magazine quickly became one of the leading Used Vehicle Marketing Publications in the Tri State area. Cars Magazine has become an industry leader in marketing pre-owned vehicles and with the launch of http://www.CarsMagazine.com they plan to take their vast experience nationwide. As part of this national expansion they have opened a satellite office in Sarasota Florida.

The executive management of CarsMagazine.com has over 80 years of combined experience in automotive retail, advertising, finance and eMarketing. Our dedication to excellence in customer satisfaction sets CarsMagazine.com apart and ahead of our competitors.

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